Product Manager

Crescent Brands is seeking a Product Manager to lead the development, positioning, and lifecycle management of key product categories across our portfolio. This role partners closely with Sales, Operations, Finance, and Creative teams to bring new products to market, support distributor success, and drive revenue growth.

This is a hands‑on role in a collaborative environment where strong organization, pricing discipline, and cross‑functional communication are critical. Category focus and scope will be aligned based on experience and business needs. Crescent Brands is building its Product Management team as part of a broader growth initiative.

• Own product roadmap for assigned categories
• Lead new product launches from concept through commercialization
• Manage SKU architecture, assortment planning, pricing strategy, and margin analysis
• Conduct competitive and market research to identify trends and opportunities
• Identify product gaps and growth opportunities across the portfolio
• Manage large SKU assortments in a wholesale or distribution environment
• Gather feedback from distributors, customers, and trade show interactions to inform product improvements

• Partner with Sales on distributor sell‑in, training materials, and customer insights
• Work with Operations on sourcing, packaging, production timelines, and inventory considerations
• Collaborate with Marketing and Creative on catalogs, ecommerce content, trade shows, and product positioning
• Coordinate with Finance on cost modeling, pricing strategy, and profitability

• Support product launches at trade shows and industry events
• Develop internal training materials and customer‑facing resources
• Monitor product performance and recommend improvements
  
  Help maintain consistent brand and product messaging across channels

• Partner with the Digital team to optimize product listings on  and retailer platforms
• Analyze sales data, customer feedback, and market trends to guide product decisions
• Track KPIs including sales, margins, lifecycle performance, and category growth

• 2–7 years experience in Product Management, Category Management, or related role
• Experience in manufacturing, B2B distribution, or consumer goods preferred
• Strong analytical skills, including advanced Excel
• Experience with pricing, SKU management, or inventory planning
• Excellent communication and project management skills
• Comfortable working cross‑functionally with Sales, Operations, Marketing, and Creative teams
• Comfortable reviewing product samples, packaging, and merchandising materials

• Shopify or ecommerce product listings
• Trade show product launches
• Experience in framing, art materials, signage, or related industries
• Experience working with ERP, PIM or DAM tools

• Opportunity to shape product strategy during an important growth phase
• Collaborative executive and cross‑functional teams
• Strong portfolio of respected industry brands
• Hands‑on role with real business impact
• Medical
• Vision
• HSA
• Employer paid Life Insurance
• Paid Time Off
• 401(k) match

The salary range for the role is $85,000 - $95,000 per year