Area Sales Trainer : Boston

Area Sales Trainer:
Greater Boston

Base Salary: $55,000 + Personal & Performance Bonuses

OTE: $110,000–$130,000+

Travel Required

We’re growing across Greater Boston and looking for a Sales Trainer who can sell, coach, demonstrate, and raise the bar across multiple retail locations.

This is not a classroom role and it’s not a position for someone who only wants to sell and move on. It’s for someone who believes the best training happens on the floor, through real conversations, real demos, and real examples. The strongest trainers are credible because they can do the job, have done the job, and know how to help others do it better.

Kelley Group is a family-owned, multi-unit franchise operator within The Good Feet Store network. Our mission is an unwavering commitment to improving the quality of people’s lives, two feet at a time, and it’s real, lived, and taken seriously.

We sell a proven product that genuinely helps people. That means our performance is driven by execution, consistency, and trust
, not gimmicks or pressure tactics. Customers walk in because they want help, and our job is to show them how we deliver it.

As Sales Trainer, you are responsible for driving sales performance through hands-on training and demonstration across your assigned stores:

Natick, Shrewsbury, Westwood, Hanover, and Wareham

Core operational hours are (Monday-Saturday 10-6, Sunday 12-4) – 40-44 hours per week expected.

Ownership includes:

• Coaching Sales Consultants and Store Managers on demos, closes, objection handling, and adherence to our 12 Non-Negotiable Sales Standards.
• Being present in stores: observing, training, role-playing, pre-sales rallies, post-sales coaching, and stepping in personally when demonstrating the standard matters
• Using data-driven insights and core KPIs to identify skill gaps and drive measurable improvement
• Leading onboarding and reinforcement training for new and existing team members
• Reinforcing sales expectations, consistency, and execution across all locations

Your impact comes from leading by example and elevating how teams sell
, not managing from behind a desk.

Our values guide how we operate every day:

• Integrity means doing right by the customer, right by your team, and right by the company- even when it’s uncomfortable or inconvenient.
• Accountability means we do what we say we’re going to do, and we’re clear and honest when something misses the mark.
• Family means we’re a family-run organization that understands people are working to provide for their own families-- and we take that responsibility seriously.

We believe people do their best work in environments where expectations are clear, feedback is direct, and wins are celebrated.

• Strong salespeople who love teaching others how to win
• Trainers who earn trust by demonstrating the standard
• High-energy, hands-on leaders who thrive in stores
• People energized by travel, variety, and visible impact
• Coaches who aren’t afraid of honest conversations

This role requires real sales credibility, presence, and confidence
.

Compensation is structured to reward training impact, personal selling, and consistent execution
.

• Base Salary: $55,000 annually
• Trainer Performance Bonus:
• Monthly bonus tied to total net sales performance across assigned stores
• Increased bonus opportunity when all assigned stores achieve “Up and Over” sales targets
• Personal Sales Commission & Bonuses:
• Commission earned on personal sales while in stores
• Additional stackable bonuses earned when personal performance reaches “Up and Over” thresholds

Estimated Total Annual Compensation: $110,000–$130,000+, based on performance and scope of impact. Full details reviewed during the interview process.

Compensation is structured to reward consistent execution and real impact
; not theory-based training or short-term wins.

If you’re the kind of person who can walk into a store, raise the energy, coach the team, close a sale, and leave people selling better than they were before, we want to talk.

EEO/ DFWP