Marketing Manager

We’re looking for a Performance Marketing & SEO Manager to join our team and take ownership of how our customers discover, engage with and book across our pub estate and brewery.

This is a strategic and hands‑on role where you’ll lead our performance marketing and SEO strategy across Google Ads, PPC, Meta, Tik Tok, Linked In and organic search. You’ll optimise our websites for conversion, enhance the customer journey, and make sure our digital activity directly drives bookings for tables, rooms and events.

You’ll work closely with our Marketing Director, wider Growth team and external performance agency with real ownership, visibility and impact across both Butcombe and Liberation managed pubs.

If you’re commercially sharp, data‑driven, creative and love seeing your campaigns translate into real bookings and footfall, this could be your next big move.

• Developing and delivering a comprehensive performance marketing and SEO strategy aligned to brand and business goals.
• Owning all paid media campaigns across Google Ads, PPC, Meta, Tik Tok and Linked In - planning, execution, optimisation and reporting.
• Driving SEO performance to increase organic visibility, traffic and bookings.
• Continually optimising website landing pages to improve UX, conversion rates and campaign performance.
• Analysing performance across GA4, Power
  
  BI and internal reporting to spot trends, opportunities and areas for improvement.
• Managing our external SEO and performance agency to ensure strong ROI and strategic alignment.
• Working closely with CRM to align paid, organic and email strategies for maximum impact.
• Collaborating with IT, CRM, Pubs Marketing and Operations to ensure consistent messaging and seamless digital journeys.
• Owning the full digital customer journey across our managed pubs, from initial research to booking experience, including digital assets and in‑pub event promotion ideas.
• Creating and overseeing digital content across websites, blogs, social media and email.
• Providing clear, commercially focused performance updates to senior stakeholders.

• Strong experience in performance marketing across Google Ads, Meta and paid social platforms.
• Confident SEO knowledge with a track record of improving rankings and organic growth.
• Experience optimising Word Press and/or Shopify websites.
• Strong analytical skills with hands‑on experience using GA4 and performance reporting tools.
• Experience managing or working closely with digital agencies.
• Ability to balance strategy and hands‑on execution.
• A passion for hospitality and understanding of what drives bookings, footfall and guest loyalty.
• A clean driving licence and willingness to travel across our pub estate and attend head office weekly.

• A salary of up to £35k depending on experience
• 25 days holiday + bank holidays + your birthday off
• 30% off food, drink & stays at any Butcombe pub
• 20% off beer and merch from our online shop
• Exclusive perks and discounts through the Benefits Bar
• 24/7 wellbeing support for your mental, physical, and financial health
• Opportunities for growth and development in a business that genuinely values its people