Director of Retail Stores

About REP

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally.

With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment.

Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment.

This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.

• Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
• Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude - Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego - We put the team above ourselves; we only win together
• Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

REP is seeking an experienced Director of Retail Stores to lead the strategy, performance, and expansion of our retail channel across current and future locations. This role is accountable for building and scaling a profitable, high-performing retail business—from store conception and launch through ongoing operations and optimization at our current showrooms. As a commercial leader with full P&L ownership, this role drives revenue growth through disciplined staffing and coaching, rigorous operational execution, and close partnership cross-functional teams.

The Director of Retail Stores will lead the end-to-end retail engine, including forecasting, inventory planning, merchandising strategy, and in-store experience road mapping to deliver commercial results for our current showrooms (PA and CA) and new retail store concepts.

Include the following. Other duties may be assigned.

• Own overall retail performance - optimizing sales, margin, and profitability through data-driven decision-making.
• Partner with the finance and planning team to align forecasts, budgets, and assortments with store-level performance.
• Establish retail store KPIs and build performance dashboards to inform decision-making.

• Oversee the store operational transition from conception to construction to store opening, ensuring fully trained staff and smooth grand opening.
• Lead staffing decisions and deliver ongoing coaching that ensures high consumer satisfaction and long-term brand loyalty.
• Onsite interaction and direct team management of any Denver store location; frequent visit weekly

• Own the retail customer experience - standardizing each touchpoint for customers to ensure their experience is on-brand and exceeds their expectations.
• Collaborate with internal team members and external agencies to…