Product Manager II- Cardio

About REP

REP designs world-class, innovative gym equipment that is sold around the world, and we are expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From selling bumper plates out of a small garage, REP has grown to over 300,000+ square feet of office and distribution space in the USA and internationally, with a dedicated team of over 200+ fitness enthusiasts.

Our vision is to be the #1 Strength Brand in the World, driven by innovation, customer service, and value.

We believe in a culture centered around fitness, specializing in outfitting home gyms, commercial gyms, and strength and conditioning facilities. REP has been recognized in the Inc. 5000 fastest growing private companies list in 2018 and 2021, and was named the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together and we regularly invite fitness superstars to join us.

We organize challenges to test our limits – and the limits of our equipment.

This role is based at our state-of-the-art headquarters with a bright, spacious shared workspace, scenic views of the Rocky Mountains, and a kitchen stocked with healthy snacks, protein powder, and coffee. This role requires being in Colorado and is an onsite role requiring 5 days in the office at or Westminster, CO Head Quarters.

Our Core Values

• Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
• Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude - Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego - We put the team above ourselves; we only win together
• Take Initiative - We drive momentum; we want to hear about opportunities to improve

The Product Manager II plays a critical role in leading REP’s product strategy and in the development, launch, and lifecycle management of products across multiple product lines. They own the Product Development Lifecycle from ideation through post-launch performance evaluation, ensuring alignment with REP’s strategic goals and delivering innovative, high-quality products to market.

In this role, the Product Manager II will identify market opportunities, define product requirements, and bridge the gap between technical feasibility and customer needs. They will collaborate cross-functionally with engineering, marketing, and supply chain teams to bring innovative products to market, while advocating for the best possible product. The role emphasizes expanding REP's cardio product portfolio as well as bringing innovative strength products to market.

Success requires a balance of strategic vision, technical expertise, and customer insight, and the ability to motivate and challenge other teams while navigating difficult trade-offs. As a key leader, this individual will influence major business decisions and contribute to REP’s long-term growth.

• All applicants will be required to submit a portfolio showcasing examples of their work for consideration.

• Product Expertise:
  Be a subject matter expert on REP’s products, industry trends, and customer needs.
• Product Strategy &
  
  Roadmap:
  
  Lead the product strategy and roadmap execution across multiple product categories, ensuring alignment with business objectives and customer needs.
• Market Research & Competitive Analysis:
  Identify industry-leading products, conduct market research, analyze customer feedback, and monitor industry trends to identify opportunities for innovation and differentiation.
• Product Scope:
  Develop Market Requirements Documents (MRDs) outlining product specifications & requirements, competitive benchmarking, cost analysis, packaging, and key features.
• Product Definition:
  Define the why behind each product and communicate product value to internal teams and customers. Collaborate with marketing to ensure messaging aligns with core benefits and differentiators.
• Translate Technical Decisions:
  Explain technical product aspects for marketing asset creation and ensure the marketing team has the…