Area Leader - Southeast

Description

Cerapedics is a global, commercial-stage ortho-biologics company that aspires to transform the standard of care for bone repair, healing bones faster and at higher rates, without compromising safety, so that patients can live their healthiest life. Bone grafts, including Cerapedics’ products, are used in over four million annual spine, orthopedics, trauma and interventional procedures world-wide. Cerapedics’ product, i-FACTOR, is FDA PMA approved for cervical use in the United States.

Cerapedics’ next-generation product is currently being evaluated in lumbar interbody fusion through ASPIRE, a pivotal FDA IDE study and has been granted a Breakthrough Device Designation by the FDA. Cerapedics is headquartered in Westminster, CO.

Healing lives through bone repair – this mission is what inspires us every day. If that is inspiring to you as well, consider joining us as an Area Leader for the Southeast region.

The Area Leader is a senior sales leader responsible for executing the commercial strategy within an assigned geographic Area to achieve revenue growth, market expansion, and customer satisfaction goals. This role provides leadership and oversight to all commercial roles within the Area, including Regional Sales Managers, Direct Sales Representatives, and Clinical Sales Representatives, ensuring alignment, accountability, and consistent execution. The Area Leader is accountable for forecasting accuracy, quota attainment, talent development, and aligning the team to national strategic priorities.

• Drive consistent quota attainment across the Area; ensure accurate and timely submission of sales forecasts.
• Develop Area-level sales plans that align with national objectives and clearly communicate targets and expectations to the field.
• Monitor performance trends and implement corrective actions proactively.

• Ensure effective use of company resources including Med Ed, marketing assets, virtual training, and advance education to drive product awareness and accelerate adoption.
• Partner closely with Marketing, Medical Education, and Sales Training to optimize execution of FUSE, FOCUSE, PhD programs, and other key initiatives.
• Reinforce expectations and accountability for activity-based performance.

• Build and strengthen relationships with key surgeons, hospital stakeholders, sales agents, and distributors.
• Oversee team engagement strategies, ensuring meaningful participation in surgeon dinners, conferences, and hospital QBRs.
• Partner with field teams to gather actionable customer insights and competitive intelligence.

• Hold sales team accountable for delivering results that align with company strategy, not exception-based management.
• Coach, mentor, and develop sales leadership talent; drive succession planning and maintain a strong pipeline of future leaders.
• Address underperformance directly by implementing performance improvement plans or making necessary personnel decisions.
• Communicate financial expectations clearly and consistently.

• Clearly articulate the Area’s commercial strategy, performance drivers, and territory plans to internal and external stakeholders.
• Ensure consistent utilization of sales tools (e.g. Hub Spot) and accurate, timely data entry across the entire team.
• Support the creation and delivery of plan exercises and quarterly business reviews.

• Provide strong leadership that promotes alignment, transparency, accountability, and high performance.
• Collaborate cross-functionally with Marketing, Operations, Medical Affairs, Sales Operations, and other internal business units to support execution and solve complex problems.
• Foster a culture of integrity, compliance, and disciplined selling.
• Recruit and coordinate the training and selling activities of distributors, 1099 Independent sales agents, and direct sales representatives.
• Manage sales team to meet or exceed area sales objectives.
• Establish sales…