PPC & AI Optimization Specialist

Who We Are

Choice Local is the top-performing franchise marketing agency founded in 2014 to help franchisees, franchisors, and independent verticals reap the benefits of a full suite of digital marketing services without paying exorbitant costs typically associated with Fortune 500 level marketing strategy, results and customer service. We offer proven strategies for franchise growth and we back it all up with The Choice Local Guarantee.

We believe in giving back to the community with our mission to Help Others and empowering our teammates to grow personally and professionally. We live by our Core Values and are very proud of the culture we have cultivated over the past 10 years. We have been able to create a family amongst our team, living our Core Values which include, Integrity in all Things, Amazing Customer Service, Everyone A Leader, Candor with Goodwill, Family, and Giving.

Paid Advertising Manager

As a PPC & AI Optimization Specialist at Choice Local, you are responsible for the hands-on execution and ongoing optimization of paid search campaigns across Google Ads, Microsoft Ads, and Local Service Ads. This role is designed for a detail-oriented, performance-driven professional with 1–3 years of PPC experience who excels in tactical execution, data analysis, and continuous refinement. You will execute established strategies, monitor campaign health, and leverage AI-powered tools to improve efficiency and results.

You are fully accountable for campaign accuracy, optimization discipline, and performance improvements within your assigned book of business. Your work directly impacts client performance, retention, and Choice Local’s operational excellence.

• Build, launch, and manage PPC campaigns within Google Ads, Microsoft Ads, and Local Service Ads.
• Execute optimization adjustments aligned with best practices and leadership direction.
• Optimize:
• Keywords and match types
• Negative keyword lists
• Ad copy variations
• Ad extensions
• Bid adjustments
• Conduct weekly performance reviews across all assigned accounts.
• Identify underperforming components and implement corrective actions quickly.
• Ensure conversion tracking, call tracking, and lead verification are accurate.
• Maintain strict adherence to internal quality standards and best practices.

• Leverage AI-powered features such as:
• Smart Bidding strategies
• Automated rules
• Performance Max (where applicable)
• AI-assisted ad copy refinement
• Use AI tools to:
• Identify performance patterns
• Improve efficiency in testing
• Support controlled testing of automation strategies while maintaining human oversight.
• Stay current on emerging AI developments in PPC and apply them where appropriate.

• Monitor KPIs including:
• Conversion rate
• Click-through rate
• Quality Score
• Proactively flag concerns and recommend tactical adjustments.
• Support performance reviews with Strategists, Managers, Account Executives, and Account Directors.

• Uphold high execution standards and attention to detail.
• Complete tasks autonomously and on time.
• Maintain documentation within project management systems.
• Support team morale and knowledge-sharing.
• Navigate challenges with integrity, accountability, and optimism.
• Commit to continuous learning and professional growth.

• Bachelor’s degree in Marketing, Advertising, Digital Media, Business, Analytics, or related field.
• 1–3 years of hands-on PPC/search campaign execution experience.
• Experience managing campaigns in:
• Google Ads
• Microsoft Ads
• Local Service Ads
• Familiarity with:
• Smart Bidding
• Conversion tracking setup
• A/B testing
• Keyword research and optimization
• Experience with Google Analytics (GA4 preferred).
• Strong analytical mindset and attention to detail.
• Proficiency in Excel or Google Sheets.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Proactive, execution-focused, and process-driven.