Category Manager - Cigarettes

Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team!

Cumberland Farms is a member of the EG America family of brands. EG America is one of the fastest-growing convenience store retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members.

You can find us operating under the following store banners:
Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.

• Competitive Wages
• Work today, get paid tomorrow through our earned wage access program*
• Paid Time Off
• Medical/Health/Dental Coverage
• 401K with Company Match
• Team Member Discounts
• Tuition Reimbursement
• Employee Assistance Program
• Health Savings Account
• Company Spirit Days
• Employee recognition and awards
• And much more!

The Category Manager – Cigarettes is responsible for maximizing category sales, profitability, and market share within the cigarette portfolio. This role requires strong analytical and commercial acumen to develop and execute category strategies that balance consumer demand, regulatory constraints, and competitive dynamics. The Category Manager will oversee assortment, pricing, promotion, and merchandising, while partnering closely with suppliers, internal stakeholders, and field teams to drive performance and ensure compliance.

1.
Category Strategy & Planning

a. Develop and implement strategic plans to optimize sales, margin, and share for the cigarette category.

b. Maximize sales and profitability by refining assortment strategies, negotiating space allocations, and ensuring alignment with customer demand and market trends.

c. Balance short-term revenue growth with long-term sustainability, accounting for regulatory and consumer trends.

d. Identify and initiate development of private label opportunities where relevant.

e. Drive growth by identifying and launching new product opportunities, leveraging supplier partnerships to bring innovation to market.

2.
Product Assortment & Merchandising

a. Manage product assortment, ensuring relevance, compliance, and profitability.

b. Lead planogram development and space optimization to drive customer engagement and sales.

c. Identify and evaluate new product opportunities and innovation within the category.

d. Follow all established processes for new and discontinued items, recommending improvements as needed.

3.
Pricing & Promotion

a. Develop pricing strategies that adhere to state and federal regulations while maximizing profitability and competitiveness.

b. Strengthen category performance through strategic pricing, vendor selections, and execution of key projects, including the 99 Bottles program.

c. Evaluate promotional effectiveness across in-store, loyalty, and digital platforms to improve ROI.

d. Partner with suppliers on contract negotiations, rebates, and promotional funding.

e. Ensure all promotional deadlines are met and accounting processes are followed.

4.
Analytics & Insights

a. Monitor category performance against KPIs, including sales, margin, volume and share.

b. Leverage consumer insights, loyalty data, and market research to inform decisions.

c. Provide clear reporting and actionable recommendations to leadership.

d. Improve in-stock levels and reduce waste by overseeing CAO accuracy, DSI performance, product returns, and shrink management initiatives.

5.
Cross-Functional Collaboration

a. Partner with Legal, Compliance, and Regulatory Affairs to ensure all category activities adhere to evolving laws and policies.

b. Collaborate with Marketing, Field Operations, and Supply Chain to deliver seamless execution at retail.

c. Build and maintain…