Brand Manager – Food Service

Overview

Description:

Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team!

EG America is one of the fastest-growing convenience store retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners:
Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.

What We Offer

• Competitive Wages
• Work today, get paid tomorrow through our earned wage access program*
• Paid Time Off
• Medical/Health/Dental Coverage
• 401K with Company Match
• Team Member Discounts
• Tuition Reimbursement
• Employee Assistance Program
• Health Savings Account
• Company Spirit Days
• Employee recognition and awards
• And much more!

We are looking for an experienced and highly skilled Brand Manager of Food service to lead a new food concept. In this role, you will own the launch and performance of our new program, driving financial results through day-to-day brand, product, assortment, promotion, and marketing management. You will also partner closely with Operations and suppliers to ensure best-in-class execution.

• Own the financials and P&L
• Manage performance to target based on approved financial plan / budget
• Monitor weekly/monthly results, diagnose variances, and implement corrective actions
• Manage vendor funding, rebates, and trade spend to support financial goals
• Present clear financial updates and recommendations to senior leadership
• Launch new stores with full operational readiness
• Serve as primary point of contact with supplier to manage construction schedule and readiness
• Align internally with Operations, Supply Chain, and Construction to ensure pre-launch requirements are met
• Run pilots/tests to validate operational feasibility of program changes before scaling
• Track launch KPIs (sales ramp, attach rate, compliance) and drive 30/60/90-day performance
• Execute post-launch adjustments based on data and store feedback
• Manage the category (assortment, menu, pricing, promotions)
• Lead the innovation pipeline (new items, seasonal LTOs) from concept through testing and launch
• Set pricing strategy informed by geography, margin needs, and competitive landscape
• Build the annual promotional calendar and design offers aligned with financial and brand goals.
• Develop business cases showing projected sales, margin impact, and operational implications
• Lead marketing activation and serve as brand SME
• Define brand positioning and key customer messages
• Partner with Marketing to execute in-store, digital, loyalty, and seasonal campaigns
• Ensure creative, messaging, and promotional assets align with menu, pricing, and program strategy
• Review and approve all assets for brand accuracy and operational feasibility
• Measure marketing effectiveness (promo lift, engagement, ROI) and iterate as needed
• Analyze results and manage performance with Operations
• Review weekly sales, margin, waste, labor impacts, and attach rates to identify trends
• Partner with Operations and the food service field team to diagnose root causes of performance gaps
• Build clear action plans (training refreshes, merchandising fixes, product adjustments) to improve results
• Provide simple guidance and playbooks to support consistent execution
• Lead quarterly business reviews to align on performance and upcoming priorities
• Act as the internal owner of the brand
• Hold end-to-end accountability for the brand’s strategy, roadmap, and day-to-day execution
• Align cross-functional partners on priorities, timelines, and required resources
• Communicate proactively across departments to ensure seamless execution
• Represent the brand in…