Sr. Digital Marketing Analyst

About USS

United Site Services is the industry leader in comprehensive site services, committed to creating partnerships that help enable our customers’ project and event success. Our deep industry expertise, excellence in process management, and dedication to corporate responsibility are pillars of our value proposition; each supported by tangible, best-practice programs.

Our success is fueled by the dedication and collaboration of our diverse team, which includes field technicians, customer care representatives, sales professionals, and functional experts. Each member of our team plays a vital role in ensuring a seamless and reliable experience for our customers.

By joining United Site Services, you will be part of an organization that values continuous improvement, teamwork, and excellence in every aspect of our business.

We are seeking a talented and data-driven Senior Digital Marketing Data Analyst to join our marketing team. The ideal candidate will play a crucial role in helping us develop and execute effective digital marketing strategies to drive growth and achieve our business objectives. If you are passionate about digital marketing, have a keen analytical mindset, and possess the ability to turn data into actionable insights, we encourage you to apply.

• Analyze omni-channel marketing performance—including website traffic, paid and organic search, email, and social media—to generate clear, actionable insights that drive efficient, scalable new-business growth.
• Develop test-and-learn strategies to identify opportunities and behaviors that improve engagement, raise conversion rates, and increase average order value.
• Implement, deploy, and monitor ad-level tracking by applying appropriate tracking mechanisms to creative assets prior to vendor delivery; continuously analyze tracked performance and report insights, optimization opportunities, and recommendations to the Campaigns Manager.
• Create and maintain dashboards and reports to track key performance indicators (KPIs) and measure the success of marketing initiatives.
• Manage keyword research and monitor search rankings and organic conversion performance—while also optimizing for Answer Engine Optimization (AEO) and large-language-model (LLM) discoverability.
• Inform content marketing strategies through comprehensive evaluation of all content initiatives, including blogs, videos, and other key assets.
• Conduct market research to identify trends and opportunities and stay informed about industry best practices.
• Work closely with cross-functional teams, including sales, support, and engineering to ensure marketing initiatives align with overall business objectives.
• Partner with our IT Business Relationship Manager to ensure proper data hygiene and data governance, as well as optimal integrations with CRM, web analytics, ad platforms and internal databases.

This position does not have direct supervisory responsibilities.

Education

4-Year / Bachelor’s Degree in marketing, business, data science, or a related field (minimum).

Experience

Minimum 4 years, maximum 7 years experience in marketing (preferred).

Additional Knowledge, Skills, and Abilities

• Proven experience as a digital marketing analyst or in a similar analytical role
• Proficiency in data analysis tools and platforms, such as Google Analytics, Google AdWords / SA360, Facebook Ads Manager, and SEO tools
• Strong analytical and problem-solving skills
• Excellent communication and presentation abilities
• Familiarity with industry trends and digital marketing best practices
• Attention to detail and the ability to work independently as well as part of a team
• Certifications in digital marketing, analytics, or related fields are a plus

• Sit while answering phones or replying to emails (sitting)
• Use hands and fingers to handle, control, or feel objects, tools or controls (frequent)
• Repeat the same movements when entering data (frequent)
• See details of objects that are less than a few feet away (frequent)
• Speak clearly so listeners can understand (frequent)
• Understand the speech of another person (frequent)
• Focus on one source of…