Membership Sales Director- Cross Lanes, WV

Job Summary

The Membership Sales Director at Anytime Fitness plays a vital role in helping people take the first step toward a healthier, happier life. This full-time position focuses on connecting with prospective members, understanding their goals, and guiding them toward the programs and coaching that will help them succeed.

This is more than a sales role — it’s about changing lives through fitness and strengthening our local community
. You’ll be part of a supportive, purpose-driven team that works together to make fitness accessible, welcoming, and rewarding for everyone.

Member Growth & Connection

• Welcome and engage with new prospects, learning about their goals and helping them choose the right membership or coaching option
• Conduct club tours and consultations that build confidence and excitement about joining
• Build genuine relationships with members and leads through consistent and timely follow-up
• Maintain strong conversion rates by focusing on connection, clarity, and trust

Community Engagement & Outreach

• Create partnerships with local businesses, schools, and organizations to promote health and wellness in the community
• Represent Anytime Fitness at local events to connect with new people and share the positive impact we make
• Assist with in-club promotions and challenges that build engagement and participation among members

Retention & Member Experience

• Stay in touch with members to ensure they feel supported and connected after joining
• Collaborate with the coaching team to ensure each new member begins with a clear plan for success
• Help maintain a welcoming, professional environment that reflects our club standards and values

Organization & Reporting

• Track daily and weekly performance metrics related to tours, leads, and conversions
• Participate in weekly strategy and leadership meetings to share progress and insights
• Ensure all member and lead information is accurately recorded and organized

• Strong communication skills and a genuine passion for helping people improve their health and confidence
• A positive, goal-oriented personality that thrives on building relationships and achieving results
• Organized and dependable, with excellent follow-through and attention to detail
• Comfortable working toward goals and taking initiative to drive performance
• Flexible schedule availability (including some evenings and weekends)
• Reliable transportation and ability to pass a background check

• Base Pay: $12.50 per hour
• Commission Opportunities: Monthly bonuses typically averaging an additional $6–$7 per hour based on performance
• Free Anytime Fitness membership
• Group health insurance (medical, dental, and vision)
• 401(k) retirement plan with company match
• Paid time off (PTO)
• Continuing education reimbursement for approved professional development
• Ongoing leadership training, mentorship, and advancement opportunities within our growing network

At Anytime Fitness
, our purpose is simple: to help people live healthier, happier lives
. We believe fitness builds confidence, energy, and community — and that every small victory matters. As part of our team, you’ll have the opportunity to make a meaningful impact every day — not only through memberships sold, but through lives improved.

EEOC Statement:
Anytime Fitness is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.