Digital Communications and Marketing Facilitator

JOB SUMMARY:

Under the supervision of the Director of Communications and Public Information, the Communications Facilitatoris responsible for developing, managing, and executing digital communications and marketing content for Jefferson County Schools.

This position leads the district’s digital presence across platforms including websites, social media, video, and visual media, ensuring content is engaging, brand-aligned, accessible, audience-focusedand compliant with ADA and WCAG standards.

• Manage andmaintainthe district’s digital platforms, including the Jefferson County Schools website and other district-managed digital channels.
• Create, design, and publish digital content including graphics, videos, web content, and visual assets to support marketing, storytelling, and district initiatives.
• Lead the implementation of digital accessibility standards (ADA/WCAG) across district communication platforms and digital content, ensuring compliance while supporting effective communication.
• Develop andmaintaindigital brand standards, templates, and visual guidelines for district and school use.
• Produce and edit multimedia content, including short-form and long-form video, graphics, and visual storytelling assets for web and social media.
• Collaborate withotherdepartmentsand schoolsto translate messaging and campaigns into engaging digital and visual formats.
• Provide guidance and support to schools and departments on creating accessible, brand-aligned digital content.
• Monitor and analyze digital performance metrics (website traffic, engagement, reach) and provide recommendations for improvement.
• Support social media strategy through visual content creation, platform optimization, and campaign execution.
• Ensure digital content is current,accurate, user-friendly, and aligned with district priorities.
• Support crisis communication efforts by ensuring timely, clear, and accessible digital updates.
• Promote and support district prioritiesincludingrecruitment and retention, financial transparency, and student enrollment.
• Perform other duties and responsibilities as assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree in communications, marketing, graphic design, multimedia production, ora related field. Minimum of two (2) years of experience in web management, digital communications, or design. Demonstrated experience with accessibility standards, web content management systems, and visual design tools preferred.

Other

Skills and Abilities:

• Working knowledge of ADA, WCAG, and digital accessibility best practices
• Proficiency in website CMS platforms and graphic design software
• Strong attention to detail and systems-oriented thinking
• Ability to manage complex, multi-step projects independently
• Excellent organizational and time-management skills
• Ability to train and support non-technical staff
• Strong collaboration and problem-solving skills
• Flexible schedule to support meetings or district events outside regular hours

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee isfrequentlyrequired to reach,

stand, walk, lift, grasp, write, talk, hear, see, use technology such as computers and multimedia equipment, and use repetitive motions. While performing the duties of this job, the employee mayfrequentlylift and/or move at least 10 pounds of materials.

Specific vision abilities required by this job include close vision such asto readhandwritten or typed material, the ability to adjust focus. The position requires the individual to meet multiple demands from several people and interact with the public and other staff members.

The work environment characteristics described here are representative ofthose an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Most commonly, the educational setting is indoorswithoccasionaloutdoor settings related to completing essential responsibilities of the position.

The noise level in the work environment is low to moderate (20-60 dB).