Sr. Marketing Manager

Must be located in NY, Boston, West Palm Beach, Jacksonville or Broward County, FL

As a Marketing Manager at Bluebird Kids Health, you'll play a crucial role in helping us drive patient growth in the communities we serve. You'll work directly with our marketing leadership on a wide range of initiatives spanning digital marketing, community outreach, content creation, and brand building. In our fast-paced startup environment, you'll have the opportunity to learn rapidly and contribute meaningfully to our mission of transforming pediatric care.

• Develop marketing briefs across our marketing campaigns, including digital channels and promotional programs
• Track and report on marketing metrics and campaign performance, including ad performance, survey results
• Develop and build new multi-channel campaigns, serving as a guiding hand for individual projects
• Serve as a sounding board for community outreach events and local marketing initiatives, and occasionally staff larger events
• Contribute to overall website updates, and digital advertising efforts
• Manage consultants and vendor relationships
• Support brand consistency across all touchpoints
• Assist with market research to understand patient needs and preferences

• Help drive patient acquisition through effective marketing initiatives
• Serve as a go-to source for marketing metrics and campaign performance
• Maintain consistent brand voice and messaging across all channels
• Support the team in executing marketing plans efficiently and on schedule
• Demonstrate growth in marketing skills and expertise over time
• Show adaptability and resourcefulness in a fast-growing startup environment
• Stay organized and keep our systems tidy to allow us to move quickly

• A minimum of 5 years of marketing experience, preferably with some experience in healthcare or a startup environment
• Exceptional digital fluency with experience in social media management, digital analytics, and offline promotional programs
• Strong written and verbal communication skills
• High energy, adaptability, and a willingness to take on diverse responsibilities
• Self-starter mentality with the ability to prioritize and manage multiple projects
• Creative problem-solving approach and attention to detail
• Experience with marketing tools such as social media management tools, and analytics platforms
• Ability to collaborate effectively with cross-functional teams
• Interest in healthcare, particularly pediatric care (healthcare experience a plus)
• Experience with graphic design tools like Figma, Canva or basic Adobe Creative Suite skills a plus