Digital Marketing Manager - Palm

Position Overview

Reporting to the Senior Director, Digital and Database Marketing, the Digital Marketing Manager is responsible for executing and managing the Federation’s digital initiatives that advance its mission, grow awareness, and deepen donor and community engagement. Digital channels are the Federation’s front door, the point of entry for donors, partners, media, and the public.

This role manages the day-to-day operations of the Federation’s online platforms, including website updates and optimization, digital advertising, and analytics. With strong technical proficiency and attention to detail, the Digital Marketing Manager ensures all digital efforts are visually aligned, data-informed, and optimized for performance. Working in close partnership with the Senior Director, the manager develops and implements actionable plans that support the Federation’s digital strategy.

They are responsible for content production, campaign deployment, and platform maintenance to drive online registrations, contributions, and engagement.

Digital Strategy & Brand Management

• Collaborate with the Senior Director, the Manager develops and implements comprehensive digital marketing and visual branding initiatives that align with the organization’s digital strategy and enterprise-wide mission and goals.
• Ensure brand consistency across all online channels.
• Manage design and creative assets, ensuring visuals reflect organizational identity and values.
• Collaborate with the design team to maintain visual quality and consistency across digital content, assisting with design-related tasks as needed.

Website & Digital Content Management

• Support the Senior Director’s oversight of website content strategy, ensuring clear messaging, up-to-date content, and optimal user experience.
• Use Elementor to edit and update website content, including copy, images, meta descriptions, alt text and layout adjustments.
• Manage SEO/SEM efforts to increase organic traffic and visibility.
• Maintain integration between website, CRM, and email marketing systems (e.g., Mailchimp, or similar).

Data Analytics & Performance Tracking

• Support the Senior Director in compiling performance data and identifying actionable insights.
• Use analytics tools (Google Analytics, Meta Insights, etc.) to analyze digital traffic, engagement, and conversion metrics.
• Provide regular reports on digital performance, recommending actions to improve engagement and fundraising results.
• Track donor journeys and conversion paths from digital channels to donation or participation.
• Assist in overseeing day-to-day execution of digital projects and help maintain quality control across platforms.
• Partner with Development and Program teams to support fundraising campaigns and event promotions through digital channels.
• Manage external vendors or consultants for web, design, or advertising services.
• Under the direction of the Senior Director, train and guide staff on digital best practices and visual standards.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 4–6 years of experience in digital marketing, preferably in a nonprofit or mission-driven setting.
• Proficiency with web content management systems (e.g., Word Press), email marketing platforms, and social media tools.
• Experience using Elementor for content editing and Figma for design collaboration.
• Strong understanding of SEO/SEM, Google Analytics and digital advertising platforms.
• Graphic design and branding experience (Adobe Creative Suite or Canva).
• Excellent written, visual and verbal communication skills.
• Strong analytical skills and ability to translate data into actionable insights.
• Collaborative team player with attention to detail and passion for the mission.
• Self-motivated and able to work both independently and collaboratively.
• Knowledge of Israel-related initiatives, corporate philanthropy, and communications strategy is advantageous.
• Strong commitment to the organization's mission and values.

• Growth in website traffic and engagement metrics
• Social media follower and engagement growth
• Email open and click‑through rates
• Conversion rates for…