Director, Social Media

HOURGLASS COSMETICS — Director, Social Media

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty‑free beauty brand, redefining luxury cosmetics with high‑performance products, innovative formulas, and award‑winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare.

Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website

Hourglass Cosmetics is seeking an experienced, motivated and passionate Director, Social Media to strategize and execute its campaign launch and always‑on approach to drive views and engagement across all social platforms. The Director of Social Media is a key role within the organization, reporting to the Sr. Director of Social Media and Influencer Marketing and working closely with every other team.

Social is more than a post; it is an experience for viewers with real added value. The right person for this role must understand the different social platform purposes and trends (both consumer and platform) and have a genuine passion for how social media can be used to communicate with consumers and a keen interest in cosmetics, Hourglass’ brand purpose and positioning as a cruelty‑free luxury brand.

• Strategic content planning (short and long‑term) of Hourglass organic social activity across all platforms;
  Instagram, Tik Tok, Facebook, You Tube, and Pinterest.
• Maintain a cross‑platform posting calendar aligning with key marketing initiatives.
• Ideate creative concepts for both campaign/product launches and always‑on approach.
• Own the social roll out across social platforms seeing through all project phases including concept, briefing, launch, asset delivery, deployment, recap.
• Generate creative briefs with research‑driven, strategic recommendations and guide creative team on best practices through content creation process including concept, asset delivery, and deployment.
• Measure social performance, generate regular recaps and translate learnings into actionable insights for growth to be shared across departments.
• Act as the eyes and ears of the brand on social, identifying trends across social, beauty, and creative to adapt to Hourglass brand in real‑time.
• Drive social innovation and remain at the forefront of new platform tools and emerging platforms.
• Be the guardian of Hourglass of social; from making sure assets are true to Hourglass to monitoring social conversations and providing editorial guidelines.
• Build audience acquisition plans and growth strategies.
• Identify unique ways to increase brand affinity, engage with fans, and build social community.
• Partner closely with the Influencer team on strategic recommendations that support key social and brand initiatives, build community, and impact organic growth of Hourglass channels.
• Work closely and collaboratively with cross‑functional teams (influencer, brand, creative, paid social, and retail) to align on key initiatives, champion social‑first ideas and orchestrate global integrated activations.
• Manage and grow a team member reporting to you.

• You are highly STRATEGIC:
  You understand business goals are achieved with a clear plan and that best practices, insights and learnings are the foundation of any plan.
• You are CREATIVE:
  You are innovative and forward‑thinking in your approach and mindset.
• You are extremely ORGANIZED:
  You are not overwhelmed by the thought of tackling multiple tasks at a time.
• You are DETAIL ORIENTED:
  You appreciate the importance of having detailed and precise information.
• You are a strong COMMUNICATOR:
  You are a people person, natural leader and collaborate well with others.
• You are AGILE:
  You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.
• You are PASSIONATE about beauty:
  You are eager to learn and absorb…