Marketing Manager, Consumer Engagement

ABOUT PATRICK TA BEAUTY

Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red‑carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy‑to‑use formulas designed for both professionals and everyday beauty lovers.

The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.

Patrick Ta Beauty is best known for its award‑winning duo blushes and its glow‑enhancing formulas, which emphasize the power of layering and multi‑dimensional color. Since launch, the brand has achieved top‑tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro‑inspired innovation that meets consumer‑friendly functionality.

Patrick Ta Beauty is looking for a skilled and experienced Marketing Manager, Consumer Engagement, to lead and drive the execution of consumer engagement across social, partner creators/influencer, events and experiential activation. This role will be an integral part of the consumer engagement team, ensuring every launch, campaign and partner activation maximizes brand visibility, elevates the equity of the brand and enhances the consumer experience.

The ideal candidate brings deep knowledge of prestige beauty marketing, is highly collaborative, and thrives in a fast‑paced, entrepreneurial environment. The candidate is a strategic thinker with a passion for bringing holistic marketing campaigns to life that connect brand, product, and artistry seamlessly. This role will partner closely with Brand Marketing, Social, Influencer, Creative and Product Development teams to build best‑in‑class consumer engagement strategies that support brand goals and deliver high‑impact moments that drive brand engagement, earned media and commercial results.

This role will report to the Senior Director of Consumer Engagement and will be a key member of the marketing team.

• In close collaboration with the Senior Director of Consumer Engagement, build and execute consumer engagement activities that align brand and product with commercial calendars and deliver against key business goals and marketing objectives.
• Own the Consumer Engagement & Activation marketing calendar, syncing campaigns, brand social, partner/creator integrations, promotions, and retail activations across all channels (including DTC and retail) to maximize high‑impact brand visibility and earned media value.
• Collaborate with internal teams and external partners to deliver consistent brand, product and artistry storytelling across paid, owned, and earned media. Ensure consistency of brand identity across all activations and brand touchpoints.
• Analyze performance and optimize campaigns to drive growth and engagement.
• Manage timelines, deliverables, and internal communication to ensure on‑time, high‑quality execution.

• In close collaboration with the Senior Director of Consumer Engagement, build and execute consumer engagement activities that align brand and product with commercial calendars and deliver against key business goals and marketing objectives.
• Own the Consumer Engagement & Activation marketing calendar, syncing campaigns, brand social, partner/creator integrations, promotions, and retail activations across all channels (including DTC and retail) to maximize high‑impact brand visibility and earned media value.
• Collaborate with internal teams and external partners to deliver consistent brand, product and artistry storytelling across paid, owned, and earned media. Ensure consistency of brand identity across all activations and brand touchpoints.
• Analyze performance and optimize campaigns to drive growth and engagement.
• Manage timelines, deliverables, and internal communication to ensure on‑time, high‑quality execution.

• Lead the planning…