Sr. Manager, Product Marketing

Overview

HOURGLASS COSMETICS — Sr. Manager, Product Marketing (Hybrid Role)

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more.

Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website

In this role, you will support the end-to-end management, development, and execution of the global product calendar, innovation pipeline, and product marketing strategies across categories. You will ensure that product strategy strengthens the overarching brand narrative while driving growth and market share across key regions and retail partners. You will drive category and competitive analytics, concept development and product positioning and champion cross-functional alignment to deliver on-time, high-impact product launches.

This position reports to the Sr. Director of Product Marketing and requires a proactive, entrepreneurial mindset with a strong passion for beauty products, product marketing and new product development.

The ideal candidate is a forward-thinking, innovative marketer who is agile, self-motivated, and comfortable balancing strategic thinking, creative problem-solving, quantitative and qualitative analytics, and tactical tasks. Exceptional project management and prioritization skills are essential to meet deadlines while maintaining impeccable attention to detail. Strong collaboration orientation and communication skills as well as confidence working with stakeholders at all levels are critical for success in this role.

• Support the end-to-end product roadmap—including new launches, regional exclusives, and sampling programs—ensuring all initiatives align with overall brand strategy.
• Lead the product strategy timeline and workflow, driving weekly cross-functional Product Marketing meetings with Product Development and Packaging.
• Stay ahead of market trends and category innovations, bringing forward insights that shape the innovation pipeline and long-term product vision.
• Analyze product and category performance against goals using POS and NPD/Circana data; develop tracking tools and dashboards to identify white space opportunities and optimize the existing portfolio.
• Oversee product testing needs from concept through naming and claims development in partnership with Product Development.
• Lead the Claims Review Process as the primary Product Marketing liaison with Unilever Regulatory & Claims, managing all testing requirements from concept to final approval.
• Support the Sr. Director in overseeing the clinical and consumer claims budget across all categories each season, ensuring spend aligns with product viability requirements and overall approval criteria.
• Serve as a key strategic partner to Product Development, with a focus on Core Franchises, brand purpose, and new product development.
• Facilitate category review sessions and guide Product Brief development to ensure alignment of product strategy across all categories.
• Oversee the development and delivery of new product launch concepts to senior leadership in partnership with Product Development.
• Conduct competitive pricing analyses and synthesize insights from Ecommerce, International, Retail, and Sales to support global pricing strategy.
• Support the creation and rollout of seasonal color story concepts and  exclusives to ensure cohesive, on-brand storytelling.
• Drive insight led brainstorms with Brand Marketing to fuel ideation for new launches and core franchise growth.
• Partner with the Copy team to develop all product related communication, including product stories, naming architecture, packaging copy, benefits, and claims.
• Manage the creation and…