Senior Analyst, Marketing Analytics

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#We Are Paramount  on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got thepowerto achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

We are the Global Marketing Analytics team, part of the Paramount Streaming, Data & Insights Group (DIG) team. DIG is a key connector among the Paramount Streaming verticals. The group consists of subject matter experts that prototype, build, and scale data infrastructure and products; assess, aggregate, and analyze data; and shape qualitative and quantitative-based narratives and insights, providing collaborators with decision support, performance clarity and business-driving recommendations.

The Marketing Analytics team provides actionable, data-driven solutions to solve marketing challenges. We work closely with Media Strategy and Media Activation teams to drive Paramount Streaming business growth and retention.

The senior analyst will support the Streaming marketing team across various initiatives . The role requires the ability to translate data to clear, actionable insights and recommendations using media mix modeling, cross platform attribution tools, and other advanced analytics tools. You will be performing data analyses, including researching, reporting, and presenting findings that shape business decisions and deliver actionable insights to marketing and media activation teams.

The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience or coursework in marketing efficiency and measurement.

• Foster data-informed decision making throughout the Streaming marketing organization
• Analyze marketing and attribution data to quantify return on marketing investment, optimize budget allocation, and provide recommendations across channels and partners using cross platform analyses, experimentation, and media mix model outputs
• Partner closely with internal data science teams and external partners to enhance and increase relevance and actionability of the results across various media channels
• Collaborate with team members to ensure dimensions and metrics in data pipelines are aligned with business workflows powering marketing reporting.
• Support development of auditing tools of existing data sets to check for anomalies and irregularities; leverage tools to elevate data inconsistencies using SQL and Google Cloud Service suite features.
• Build data workflows for Streaming marketing data that ensures consistent data integrity.
• Improve and strengthen marketing data pipelines with data engineering teams
• Support ad hoc analysis to provide deeper and more granular insights on media performance
• Additional other duties and responsibilities, as assigned

• BA/BS. 3+ years experience in digital marketing and analytics, web analytics, online media industry
• Proficient in SQL with a thorough understanding of data and systems' infrastructures; experience extracting, cleaning, and transforming data from databases using SQL
• Experience or coursework in media measurement including web, native app, video measurement technology and standards
• Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
• Strong detail-orientation with a penchant for data accuracy and good grammar

• Strong mathematics, statistics background
• Strong solutions-oriented and critical thinking mentality
• Experience using Google Cloud Platform (Big Query)
• Experience…