Senior Director of Product User Lifecycle Management

Overview and Responsibilities

As Senior Director of Product, User Lifecycle, you will own the vision, strategy, and execution for lifecycle experiences across Paramount+ and Pluto TV! This role is in charge of setting the strategic roadmap for our messaging and CRM platform. You'll be shaping cross-channel participation capabilities, and leading lifecycle initiatives that span acquisition, activation, commitment, retention, and win-back. Working closely with Marketing, Business Intelligence, Engineering, Design, and Operations, you will deliver scalable solutions and personalized experiences to strengthen subscriber participation and drive lifetime value.

• Set the vision and roadmap for lifecycle capabilities including in‑app messaging, CRM journeys, cancel‑save flows, and personalization experiences.
• Lead end‑to‑end delivery of new features and enhancements for our messaging and CRM platform aligned with the global streaming objectives.
• Build detailed product requirements, user stories, and acceptance criteria; oversee usability testing and ensure high‑quality launches.
• Drive deep collaboration across Marketing, Engineering, Design, and Data to ensure lifecycle strategies are fully integrated with core product priorities and deliver measurable business outcomes.
• Collaborate with analytics and experimentation teams to design and run A/B and multivariate tests, validate hypotheses, and scale learnings.
• Oversee integrations with tools such as Recurly Engage, Salesforce Marketing Cloud, Kochava, and Send Grid to enable advanced targeting and orchestration.
• Establish governance for privacy, consent, and compliance including GDPR and COPPA. Ensure lifecycle features meet global standards.
• Deliver clear updates on roadmap, KPIs, and business impact to senior leaders in recurring updates and quarterly readouts.

• 10+ years in Product Management with at least five years leading lifecycle, CRM, or interaction products at scale.
• Bachelor's degree in a relevant field; MBA or advanced technical degree preferred.
• Demonstrated success leading acquisition, retention, and churn reduction in subscription businesses. Streaming experience strongly preferred.
• Deep knowledge of messaging platforms, CRM systems, and digital marketing technology.
• Has a solid knowledge of data architecture and how it connects to martech systems, enabling effective product decisions, integration planning, and activation of customer data across platforms.
• Hands‑on expertise with Mar Tech platforms including Recurly Engage, Salesforce Marketing Cloud, Kochava and Send Grid.
• Proficient technical fluency with ability to contribute to engineering discussions on architecture and scalability.
• Exceptional communication and management skills with proven ability to influence senior stakeholders and align cross‑functional teams.
• Ability to thrive in a dynamic, ambiguous environment and deliver measurable outcomes.

• Proven ability to design and execute lifecycle strategies for key entertainment launches, live sports tentpoles, flagship originals, and kids programming while ensuring compliance and privacy standards.
• Extensive experience executing global product launches for mobile, web, HTML5, and connected TV ecosystems.
• Deep expertise in subscription growth strategies, advanced involuntary churn mitigation solutions, and payments platform dependencies.
• Solid knowledge of identity and consent management combined with hands‑on experience in first‑party data strategy and audience segmentation.
• Strong knowledge of experimentation frameworks, analytics and KPI‑driven optimization for lifecycle initiatives.
• Ability to lead Mar Tech stack strategy and integrations to enable advanced targeting and deep personalization.

Hiring Salary Range: $ - .

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job‑related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this…