Director, Social Media

Overview

About This Role Patrick Ta Beauty is looking for an experienced, imaginative and results-driven Director of Social Media to strategize, execute and scale the brand’s entire owned social portfolio. This role will define our social presence, build our content strategy, elevate our storytelling, and grow a highly engaged community that reflects the brand’s artistry, personality, and point of view. This leader will oversee all organic social channels, manage an in-house social team, collaborate closely with Creative, Influencer, Brand, Product Marketing, and Retail teams, and partner directly with Founder to develop authentic, social-first content.

The right candidate knows how to translate artistry into digital storytelling, understands how beauty consumers engage with content, and sees social as a creative engine for brand expression. This position reports to the Senior Director of Consumer Engagement and is based out of our West Hollywood office.

About Patrick Ta Beauty Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers.

The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application. Patrick Ta Beauty is best known for its award-winning duO blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike.

Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

• Social Strategy & Brand Expression
  • Develop and own the strategic vision for all brand, retail and founder social channels (IG, Tik Tok, You Tube, and emerging platforms), ensuring content remains elevated, modern, and rooted in Patrick’s artistry and the brand’s aesthetic. Build a holistic social strategy for Patrick Ta’s personal channels to unlock a more integrated ecosystem, strengthening synergy, storytelling, and audience engagement across both the brand and founder platforms.
  • Establish content pillars, visual direction, channel-specific tactics, and posting cadence that support brand, product, and retail priorities.
  • Identify opportunities to introduce new ideas, formats, and content styles that help the brand stay culturally connected and relevant.
• Content Creation & Digital Production
  • Oversee planning and production of social-first content including tutorials, before/afters, behind-the-scenes, Founder content, educational formats, and launch-related storytelling.
  • Lead video shoots and social content capture with Founder, ensuring a seamless blend of authenticity and editorial polish.
  • Build asset needs for each platform and work with Creative and Brand Marketing to ensure all content supports campaign messaging, product positioning, and visual identity.
  • Maintain a high standard of quality across all channels while enabling agile, fast-moving content production.
  • Partner with Assoc Art Director, Social to define and evolve PTB's global social creative direction, from large-scale campaigns to everyday moments that build community and culture.
• Community Development & Engagement
  • Lead digital community efforts to cultivate a loyal, engaged audience that connects deeply to the brand, the Founder, and the artistry-driven approach to beauty.
  • In partnership with Creative, build engagement playbooks and tone guidelines to ensure consistency across comments, DMs, and real-time interactions.
• Integrated Channel & Cross-functional Alignment
  • Work closely with Influencer Marketing to integrate creator content into the social strategy and amplify launches with a cohesive, unified narrative.
  • Collaborate with Product Marketing and…