Senior Creative Strategist; Performance Marketing

Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Location: Los Angeles

Department: Digital Creative

Level: M

Reports to: Senior Director of Digital Creative

We are seeking a Senior Creative Strategist (Performance) to lead the development of performance creative assets across channels including paid social, display, programmatic, and app store optimization (ASO). This role combines creative excellence with strategic thinking, ensuring our campaigns not only look exceptional but also deliver measurable business results.

As a key bridge between Integrated Marketing, Growth Marketing, and Creative teams, you will translate business objectives into briefs, assets, and campaigns that perform. With a strong creative background, in‑house experience, and the ability to manage agencies and internal designers, you’ll bring structure, collaboration, and innovation to how we approach performance creative strategy. Above all, you’ll have a strong orientation toward driving measurable outcomes, including iROAS (incremental Return on Ad Spend).

• Creative Strategy & Development
  • Lead creative strategy for paid performance channels (e.g., Meta, You Tube, Tik Tok, Pinterest, Display, and Paid Search).
  • Translate business objectives and performance insights into actionable creative briefs that set agencies, designers, creators, and production partners up for success.
  • Ensure creative aligns with brand identity while meeting channel best practice performance requirements.
  • Present creative strategy recommendations and performance insights to cross‑functional partners and leadership.
• Creative Production
  • Collaborate with in‑house designers, copywriters, and external agencies to bring ideas to life, ensuring creative excellence and performance alignment.
  • Oversee the end‑to‑end production of creative assets (static, motion, video, creator/UGC, app store visuals).
  • Maintain creative asset libraries, ensuring efficient versioning, localization, and testing processes.
• Performance Optimization
  • Stay on top of platform best practices, emerging ad formats, and creative trends, applying these insights to evolve our performance playbook.
  • Partner with Growth, platforms, and Integrated Marketing teams to analyze performance data and translate learnings into actionable creative improvements and scaling strategies.
  • Implement and manage structured creative testing frameworks (A/B, multivariate).
  • Continuously refine messaging, visuals, and formats to maximize campaign efficiency and effectiveness.
  • Focus on business impact metrics such as iROAS, conversion rate, and CPA, ensuring creative work directly contributes to growth and marketing goals.
• Cross‑Functional Collaboration
  • Partner closely with Integrated Marketing, Growth, Brand Studio and partner teams to ensure creative consistency and alignment across touchpoints.
  • Act as the creative lead and point of contact for agency and production partners.
  • Collaborate and build strong relationships with internal and external partners and stakeholders, including platforms.

• 8+ years of experience in creative development, with at least 3+ years focused on performance marketing assets.
• Strong design or creative background with a portfolio demonstrating familiarity with channel‑specific best practices across Meta, Tik Tok, Google Display, DV360, App Store/Google…