Advisor; HR Advisor

People & Performance Advisor (HR Advisor)

Be part of a business that creates Everyday Moments of Goodness.

At Tip Top, we’re proud to nourish Kiwi communities with iconic bakery products and we know that our people make the difference. We’re looking for a proactive and capable People & Performance (HR) Advisor to join our team and support the leaders who keep our Commercial Field Teams thriving.

Reporting to the People & Performance Manager, this role provides trusted advisory guidance and support for a defined portfolio. You will also provide some centralised support, lead our Reward and Recognition Programmes, and be involved in the implementation and ongoing support for our new HRIS and some HR services activities.

You’ll be the go‑to P&P expert for a wide range of people‑focused initiatives, helping leaders lift capability, drive performance, create a safe working environment, and engage their teams to deliver exceptional business results.

This is a fantastic opportunity for an emerging or experienced HR professional who thrives in a fast‑paced, hands‑on environment and enjoys building relationships with leaders across Aotearoa.

You’ll play a key role in delivering our people agenda by:

• Providing day‑to‑day HR support and coaching to Front Line Leaders
• Building leader capability to create high‑performing, engaged teams
• Championing safety‑first culture alongside our HSE team
• Supporting leadership capability programmes and frontline development & performance tools
• Providing high‑quality advice on NZ employment legislation and good‑faith processes
• Supporting investigations, disciplinary matters, and change programmes
• Partnering with leaders to attract great talent into Field Sales roles
• Contributing to recruitment process improvements and employer branding initiatives

We are looking for someone who:

• Is experienced in HR advisory or has held a coordinator‑level role within a similar fast‑paced environment
• Knowledgeable in NZ employment law, ER processes, and best‑practice people management
• Confident building strong relationships and influencing at all levels
• Proactive, solutions‑focused, and able to balance both tactical and strategic work
• Passionate about developing leaders and supporting people to succeed
• Comfortable working with leaders across the country

If you’re driven, people‑centric, and keen to grow, this is a place where you can truly make an impact.

At GWF, we create Everyday Moments of Goodness for our customers, communities, and our people.

What's in it for you:

• Competitive salary + company benefits
• Supportive, values‑led culture (Safe, Courage, Trust, and Collaborative)
• Opportunities to grow your HR capability in a large, diverse organisation
• Freshly baked products and the chance to contribute to a brand New Zealanders love

Ready to Rise with Us?

If this sounds like your next career step, apply now!

During the recruitment process you may be required to complete pre‑employment screening tests which include a criminal record check.

At Tip Top we strive to create a place where Everyone belongs, everyone is valued, and Everyone has equal opportunity.

We encourage applications from people of all ages, nationalities, abilities, cultures, the LGBTQI+ community and people living with disability.

We can get to know you in the best possible way; we’re happy to adjust our recruitment process to support accessibility needs. Let us know your needs in providing a positive, barrier‑free recruitment process: email to