Associate Director, Growth Marketing

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes.

The Associate Director, Growth Marketing will lead strategy and execution of integrated marketing programs that drive revenue growth across IQVIA Digital’s portfolio. This role partners closely with Product Marketing, Sales, and Commercial Strategy to translate business and product goals into measurable marketing outcomes.

• Growth and Demand Generation Strategies:
  Lead the design and execution of integrated marketing programs, aligned with business and product objectives, that drive qualified pipeline and accelerate revenue growth.
• Campaign Management:
  Develop multi-channel campaigns (email, paid media, webinars, events, and digital) aligned to product and business objectives, leveraging data-driven insights to optimize performance and ROI.
• Event Strategy:
  Partner with GTM and event lead on participation in industry events, webinars, and trade shows to maximize engagement and lead generation.
• Data-Driven Insights:
  Use quantitative and qualitative data to inform differentiated programs and targeted tactics.
• Cross-Functional Collaboration:
  
  Work closely with commercial strategy, sales, product, and content teams to ensure alignment and maximize ROI.
• Performance Reporting:
  Analyze campaign results and report on KPIs to evaluate success and inform future initiatives.

• To be eligible for this position, you must reside in the same country where the job is located.
• Bachelor’s degree in marketing, business, or related field;
  Master’s preferred.
• 7-10+ years’ experience in Marketing with a focus on growth marketing, demand generation, or digital marketing within healthcare, life sciences, life sciences technology, and/or media industries, required.
• Proven success in developing and executing multi-channel marketing campaigns.
• Technical marketing skills including AdTech, SEO platforms, and Marketing Automation.
• Familiarity with Marketing Automation tools and analytics platforms (Hub Spot, Marketo, Google Analytics) and CRM platforms (Salesforce).
• Strong analytical skills with ability to translate insights into actionable strategies.
• Excellent leadership and communication skills; ability to influence across teams.
• Work Location:
  
  U.S. Remote.

• Pipeline growth and velocity improvements tied to marketing programs.
• Increased adoption of new products/features within defined timelines.
• Engagement quality and retention indicators aligned to business goals.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law.

The potential base pay range for this role, when annualized, is $87,800.00 - $. The actual base pay offered may vary based on a number of factors including job‑related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part‑time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.