Junior Marketing Specialist

Wayne- NJ
70 Demarest Dr
Wayne, NJ 07470, USA

The Jr. Marketing Specialist is responsible for developing and executing marketing initiatives that strengthen the Wurth brand, support product growth, and enhance market visibility. This role drives brand-aligned content creation, manages product creative assets, and oversees digital and social media channels to deliver effective communication across internal and external audiences. The Jr. Marketing Specialist collaborates cross-functionally to support new and existing product launches, promotional activities, and global marketing strategies, ensuring consistent brand representation and high-quality marketing execution across all touchpoints.

Product Data & Content Management

• Utilize the STEP database (Stibo Systems) to maintain and organize product assets for catalogs, product information sheets, and marketing materials
• Ensure product attributes, images, and copy are accurate and aligned with system and catalog requirements
• Provide product data and supporting content for customer presentations, product launches, and internal projects

Creative Asset Development

• Create and manage high-quality visual assets including product images, videos, packaging, labels, artwork, logos, brochures, flyers, and other print/digital materials
• Develop cohesive design concepts in partnership with internal teams and external agencies
• Ensure all creative output adheres to brand/corporate guidelines

Brand Management

• Serve as the brand gatekeeper to ensure consistent brand representation
• Maintain and update brand templates, style guides, and presentation materials
• Develop internal and external communications, including announcements, newsletters, and presentations

Digital Marketing & Social Media

• Administer and manage company social media platforms (You Tube, Linked In, Instagram)
• Plan, create, and publish content that promotes brand awareness and product visibility
• Maintain and update digital signage (Magic Info Screen) with relevant marketing content
• Execute company-specific tasks assigned

• 1-2 years of experience in a marketing or design-related role

• Bachelor's degree in marketing, design, or related

• Curious, organized, and creative mindset
• Strong attention to detail and visual design
• Experience with PowerPoint and Adobe Photoshop*
• Familiarity with Adobe Illustrator and Adobe In Design
• Ability to manage multiple tasks and collaborate across teams
• Excellent communication and time management skills

Work & Personal Life

• Flexible Working Hours
• Paid time off and holidays
• 401(k) with company match
• Yearly Wellness Day
• Monthly Fitness Stipend
• Student Loan Assistance
• Yearly professional development stipend for external training and education
• Professional development programs offered by the global Wurth Group
• Networking Opportunities on a Global Scale

Additional Benefits & Office Culture

• Monthly Culture Club Events
• Flexible workspace including common areas, recharge room and kitchen stocked with drinks and snacks

Equal Opportunity Employer
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