Program Engagement Manager, AD Rewards

Position Summary

The Program Engagement Manager, AD Rewards will be responsible for managing the AD Rewards Program in the assigned divisional program(s) to the highest quality and standards with the goal of increasing participant participation and sales growth, value, retention, and satisfaction. The role will serve as the subject matter expert and central point of contact for all internal and external customers associated with their assigned divisional program(s).

They will plan, execute, monitor, and report on key components of their assigned divisional program(s). This includes interfacing with participating AD members and suppliers, as well as internal AD resources and third-party contractors or consultants who support the program.

• Develop strong relationships with AD divisional member and supplier engagement teams to align with divisional growth strategies and gain their support for the program and increased participation. This includes capturing (in CRM) and providing actionable insights from interactions with members and suppliers on referenceable and at-risk accounts to educate and improve partnerships. Meet quarterly to review program performance, retention, prospects, and strategic alignment.
  
  Escalate any member or supplier issues clearly and appropriately.
• Partner with divisional teams on recruitment - lead education sessions, provide selling points/FAQ sheet and testimonials to enable teams. Assist on prospect calls to answer specific program questions and relay value proposition. Conduct program value presentations, both virtually and in-person. Support contract negotiations, communicate terms to internal teams, track and manage existing agreements.
• Implement account management best practices to manage and engage member and supplier participants. Track key loyalty program engagement metrics in CRM and keep Director and VP informed of key wins and at-risk participants to prevent churn.
• Host annual business reviews with participating suppliers to include program value presentations with goal of retaining participation, increasing qualifying products and launch promotions. This includes developing an annual promotional strategy with each supplier to increase member education, engagement, purchasing, and bonus point earning opportunities. Disseminate actionable plans post meeting and proactively manage successful implementation over the year.
• Drive participant point earning to increase divisional growth and revenue, point redemptions to build loyalty and registration in customer program. Will set goals, track and report on performance and meet or exceed goal metrics.
• Assure compliance with accurate and timely member and supplier in-bound reporting required to issue points and collect revenue. Collaborate with participants to move from manual to automated reported to increase efficiencies.
• Implement in-program marketing to increase participating member/supplier awareness, drive engagement, and measure ROI on all marketing programs.
• Host member champion individual calls, bi-annual group webinars and send quarterly communications (in partnership with AD Member Programs Marketing Specialist) designed to educate,