Market Insights & Analytics Senior Manager

Job Description Summary

As the Market Insights & Analytics Senior Manager, you will serve as a strategic partner and trusted advisor to the Patient Care Solutions leadership team, delivering actionable insights that shape business strategy and drive customer‑centric innovation. In this role, you will lead the design and execution of both qualitative and quantitative market research, support forecasting efforts, and provide competitive intelligence to ensure a robust, evidence‑based understanding of customer needs and market dynamics—including competitive landscape, pricing trends, and technology developments.

You will collaborate closely across the organization, partnering with Product Marketing, Product Management, Content & Engagement Strategy, Finance, and regional teams to ensure insights inform value propositions, pricing strategies, messaging, campaign development, and commercial decision‑making. You will also oversee research budgets and manage key vendor partnerships to optimize the impact, efficiency, and scalability of insights across the business.

• Lead primary and secondary, qualitative and quantitative research to uncover customer needs, behaviors, pricing insights, and value drivers across key segments; translate findings into actionable insights that inform messaging, positioning, and campaign strategies.
• Partner with Product Marketing and the Content & Engagement Strategy team to ensure insights guide value proposition creation, narrative development, and content strategy for global campaigns and commercial programs.
• Establish and manage ongoing competitive and market intelligence processes, monitoring competitor earnings announcements, product or portfolio news, communication strategies, and emerging trends; deliver concise analyses and briefings that highlight market gaps, opportunities, and threats.
• Provide ongoing intelligence that informs campaign differentiation, thought leadership positioning, and commercial strategy, including regular updates that connect insights to business performance.
• Contribute to portfolio and commercial decision‑making by providing clear, insight‑driven perspectives on market attractiveness, customer segments, pricing dynamics, and competitive moves.
• Manage research budgets and ensure efficient use of spending across global and regional programs, balancing enterprise‑level priorities with local needs.
• Oversee procurement and contracting processes for external research, syndicated data services, and related vendors; build strong partnerships with key vendors to enhance value, quality, and innovation in research delivery.
• Build scalable processes, tools, and dashboards for research and market intelligence sharing that allow stakeholders to self‑serve data and quickly access critical insights.
• Collaborate with Marketing, Product Management, and Innovation teams to identify white space and new business/market opportunities informed by data‑driven insights.
• Contribute to marketing’s transformation by championing best practices in research, measurement, and intelligence, by structuring process documentation and standard work, and by helping build a strong, connected insights and marketing community across all of GE Health Care.

• Bachelor’s Degree in Marketing, Business, Economics, Data Analytics, or related fields.
• Minimum 6 years of experience in market research, customer insights, marketing strategy, or a related field, preferably supporting B2B or healthcare‑related products or services.
• Minimum of 4 years of experience designing, executing, and synthesizing primary and secondary research, including customer needs assessments, segmentation, and market landscape analyses.
• Minimum of 2 years experience with pricing‑related research and insight generation, including demonstrated expertise in methodologies such as willingness‑to‑pay studies, conjoint analysis, price elasticity modeling, or value‑based pricing approaches.
• Proven ability to translate complex data and insights into clear narratives, recommendations, and presentations that inform strategic and operational decisions.
• Demonstrated experience managing…