Operational Sales Executive

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes:
Czech Republic, Austria, Greece, Cyprus & Italy, and the US.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large scale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at  and we’ll be happy to help.

To grow National Lottery (NL) returns to good causes by providing proactive support to all customers in line with the agreed departmental KPI’s, ensuring that all our retailers optimise sales opportunities.

The Customer and Retailer Care department provides end to end support at agreed customer service and NLC standards to all players and retail customers.

• The team actively manages sales and compliance for several retailers through inbound & outbound calls. Key to the team’s success will be the ability to achieve targets in a profitable way.
• Ad-hoc support is provided to the wider Customer Operations team when necessary to ensure optimum levels of service are delivered.

• To build relationships, actively promote NL and influence positive changes to retailer Lottery advocacy.
• Maximise customer contact time by making effective outbound contacts, in line with outlet contact strategy, through effective diary management and time planning.
• Demonstrate a good understanding of both multiple and independent retail store environments to effectively advise retailers on matters of sales growth, brand promotion, merchandising, Scratchcard stock management & adherence to mandatory regulations (NLC).
• Demonstrate effective 2-way communication in a blended approach to working with other teams.
• Resolve various retailer NL issues as and when raised, taking ownership to gain resolutions if required.
• Work in conjunction with other Allwyn Departments to provide a joined‑up approach to CRM.
• To review, utilise and update data records held in Allwyn CRM systems before, during and after retailer and player interactions.
• Provide ad-hoc support to other operational activities, initiatives and projects as required.
• Accurately update the Allwyn CRM tool
• Provide targeted inbound and outbound support to other operational activities, initiatives and projects as required.
• Where necessary, refer issues to relevant internal/external departments using correct escalation procedures.
• Maintain a knowledge of Allwyn's operating model and keep up to date with all Lottery products, games, initiatives and changes to procedures.
• Act as an ambassador for Allwyn, using knowledge of the organisation and our offerings to promote Allwyn in a positive way at any given opportunity.
• To deliver on any reasonable ad-hoc requests

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.
• Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and…