Marketing Manager

You will develop brand-marketing strategies, including product development, brand creation, commercial planning and implement these strategies through marketing and commercial campaigns, which maximise return on investment for the brands.

• Develop and produce marketing plans - Prepare the marketing plan for respiratory products. Define the marketing strategies and develop the plan to commercialise the brands through promotional campaigns utilising the full marketing mix. (20%)
• Budget management - Budgetary responsibilities for ensuring promotional campaigns are within agreed spending limits. (15%)
• Sales force engagement - Engaging with sales management and sales teams to ensure promotional campaigns are developed and implemented to ensure optimum results. (20%)
• Forecast management - Support the UK Sales & Marketing Director with forecasting, tracking and Budgeting. While providing additional support for the Demand Review for own products monthly and in an accurate and timely manner. (15%)
• KOL Development - Support the Sales Teams (Primary Care and Market Access/ Secondary Care) with Key Opinion Leader Development. (20%)
• General - Liaising closely with all relevant support functions as required. (10%)

• Deep understanding of the healthcare environment and the pharmaceutical market.
• Ability to evaluate ROI when utilising Marketing Budgets.
• Knowledge of pharma marketing in OTC and POM branded products.
• Knowledge of customer characteristics.
• Sales knowledge.
• Ability to develop content for Brand Plan/ vision.
• Ability to translate strategic plan into tactical plan and drive projects.
• Ability to negotiate for resources.
• Ability to prioritize decisions and activities to ensure efficient use of resources and address critical issues affecting the Brand.
• Ability to analyse data to develop insights.
• Ability to effectively communicate and sell to external/ internal stakeholders.
• Ability to openly exchange of ideas.
• Ability to take responsibility for allocated P&L, and balance between opportunities, resources and investments to maximize the growth.
• Ability to challenge status quo and think at a higher strategic level.
• Ability to coordinate different strategic and operational actions.
• Ability to monitor results and develop, propose and implement action plans.
• Ability to work in a matrix environment, positive individual behaviour

• Proven record of accomplishment in relevant sales environment.
• Relevant product management marketing experience and proven record of accomplishment of success.