Senior Marketing Manager

Salary: c. £60,000-£65,000 | B2B | Construction/Professional Services

Were looking for an experienced, commercially minded Senior Marketing Manager to lead and deliver a high-impact marketing strategy at a pivotal stage of growth. Operating in a highly regulated and competitive environment, this role is central to strengthening market position, increasing brand awareness, and driving demand across a portfolio of certification and assurance-style services. This is a senior, hands-on role
, ideal for someone who enjoys balancing strategy with execution and thrives in a small, agile team.

As Senior Marketing Manager, You Will

• Set the strategy
• Develop and own a clear, multi-channel marketing strategy aligned to business growth objectives
• Position the organisation as a trusted authority within certification, compliance, and assurance-related markets
• Identify growth opportunities across sectors, services, and geographies
• Translate commercial goals into measurable marketing plans and KPIs

• Lead and grow the function
• Lead, mentor, and develop a small in-house marketing team
• Set clear priorities, objectives, and development plans
• Manage external agencies, freelancers, and suppliers where needed
• Build scalable processes and structures to support future growth

• Own the brand and communications
• Shape and evolve brand positioning, messaging, and value proposition
• Ensure consistency across all touchpoints digital, print, events, and customer communications
• Oversee content strategy including thought leadership, technical content, case studies, and sector insights
• Act as a senior marketing voice internally, influencing stakeholders across the business

• Drive demand and digital performance
• Deliver integrated campaigns that generate leads and support pipeline growth
• Oversee digital channels including website, SEO, paid media, email, and social media
• Use data and insight to optimise performance and ROI
• Work closely with sales teams to align campaigns and collateral

• Bring insight and influence
• Monitor market trends, regulatory developments, and competitor activity
• Collaborate with technical, commercial, and operational teams to ensure marketing reflects real customer needs
• Contribute to wider business strategy at senior leadership level

Youre a confident, commercially astute marketing leader who leads by example and isnt afraid to get stuck in. Youre inquisitive, data-driven, and comfortable operating in a lean, evolving environment where accountability and collaboration matter.

Essential

Skills & experience

• Proven experience in a senior marketing leadership role (B2B, professional services, regulated or similar environments)
• Strong track record of delivering growth-focused marketing strategies
• Experience leading and developing small teams in a hands-on capacity
• Solid understanding of digital marketing, lead generation, and brand management
• Commercial mindset with the ability to link marketing activity to business outcomes
• Excellent communication and stakeholder management skills

Desirable

• Experience in certification, compliance, assurance, standards, or adjacent sectors
• Experience supporting organisations through periods of growth or transformation
• Exposure to multi-sector or international B2B markets

Personal qualities

• Strategic thinker with a practical, delivery-focused mindset
• Confident, low-ego leader who can coach and develop others
• Analytical, data-driven, and results-oriented
• Collaborative and credible at senior level