Senior Marketing Analytics Manager

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SENIOR ANALYTICS MANAGER (Marketing) - 12 Month FTC

HYBRID - WATFORD - 3 days a week in the office

THE COMPANY

A multinational entertainment business is currently looking for a Senior Analytics Manager to lead their marketing effectiveness which has been crucial for the organisation's success over the past few years!

THE ROLE

As a Senior Analytics Manager, you can expect to be involved in the following:

• Leading a team of four econometricians, providing direction, mentoring, and delivery oversight
• Running the quarterly MMM process, ensuring accurate, timely, and actionable outputs
• Partnering with senior stakeholders across Marketing, Finance, and Product to guide investment decisions
• Commissioning and embedding new analytics tools to improve marketing measurement
• Delivering recommendations to the Marketing Leadership Team and C-suite
• Driving ad-hoc analytics projects across brand, participation, and demographic insight
• Ensuring alignment with agencies on marketing performance narratives

YOUR SKILLS AND EXPERIENCE

The business is open to two profiles:

• Econometrics Specialist – Deep MMM expertise, potentially from an agency background, with the ability to translate technical outputs into commercial strategy.
• Marketing Analytics Specialist – Broad channel knowledge, strong stakeholder engagement skills, and commercially focused decision-making.

For both profiles, you must have:

• Demonstrated ability to work with senior stakeholders, ideally at board level
• Hands-on involvement in marketing analytics projects
• Technical capability in SQL, Python, and/or R

BENEFITS

• Salary of £80,000–£85,000 plus bonus, depending on experience
• 12-month fixed term contract
• Opportunity to influence a large marketing budget
• High-impact role contributing to the organisation’s goal of doubling returns to good causes within 10 years

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function
  
  Analyst and Marketing
• Industries Entertainment Providers

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