Digital Designer; Mid-Weight

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across Europe which includes Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large scale transformation journey by creating a National Lottery that delivers more money to good causes.

We ll talk a bit more about us further down the page, but for now - let s talk about the role and who we re looking for...

This role is responsible for delivering high-impact, innovative, integrated creative projects across digital media, translating complex briefs into simple, high-impact digital assets. You will translate the requirements of a brief into innovative digital assets, ensuring all work is aligned with brand guidelines and optimised for performance across web, mobile and in-store digital platforms. As a conceptual thinker, you will bring a blend of artistic flair and technical precision to the team, developing imaginative solutions that push the boundaries of digital advertising.

• Conceptualisation & Execution: Lead the design and production of digital advertising assets, primarily focusing on high-performing web banners, social media assets, and direct response creative
• Creative Thinking: Contribute to team brainstorms as a conceptual thinker, finding innovative ways to answer briefs with a genuine enthusiasm for the creative and advertising industry
• HTML5 Animation: Create sophisticated, lightweight HTML5 animated banners using tools like Adobe Animate or Google Web Designer, ensuring seamless performance across all devices
• Retail Media Screens: Develop and deliver engaging digital content specifically for retail media screens. This includes HTML-coded animations and motion graphics tailored for the retail landscape
• Campaign Delivery: Execute creative concepts from initial brief through to final assets, including asset resizing and versioning for multi-channel campaigns
• Brand Stewardship: Ensure all digital creative is strictly aligned with visual and verbal identity guidelines while pushing the boundaries of what is possible in digital and retail environments
• Technical Optimisation: Optimise file sizes and code to ensure fast loading times and compliance with technical specifications for various ad networks and retail media hardware
• Collaboration: Actively share creative ideas, trends, and techniques across the wider design team to foster a culture of innovation and continuous improvement

• General
  
  Experience:
  
  Demonstrable experience in a design role within a studio or agency environment, with a portfolio showcasing a mix of graphic design, motion graphics and digital display.
• Digital Specialism: Knowledge of HTML5 animation and an understanding of the technical limitations and possibilities of web programming
• Retail & DOOH: Experience or a strong understanding of designing for digital-out-of-home (DOOH) or retail media screens, understanding how to capture attention in a physical environment
• Software Expertise: Advanced proficiency in Adobe Creative Cloud (After Effects, Photoshop, Illustrator, InDesign) and specialised animation tools (Adobe Animate)
• Direct Response Knowledge: A strong grasp of digital "best practice" using colour theory, layout, and visual hierarchy to maximise engagement and create thumb stopping content
• Production Knowledge: Working knowledge of web accessibility, usability guidance, and the process of supplying production-ready assets for complex digital ecosystems
• Conceptual Innovation: A proven ability to translate complex briefs into simple, high-impact digital stories. You should be as comfortable at the brainstorming stage as you are during technical execution
• Advertising Passion: A deep understanding of the current digital advertising landscape, including emerging trends in social media, direct response best practices, and interactive design

We ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.

• Innovation: We pride ourselves on it! We re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back: Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability: Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility: We are making all parts of The…