Digital Marketing Specialist

About the Organization We are people serving people. Established in 1849, Ives Bank is a full‑service community bank rooted in history and positioned for the future. We provide a full array of deposit, savings, and lending services for individuals and businesses. Through modern banking technology, our customers can access their accounts and manage their money anytime, on the go. We are committed to employing highly‑motivated people who value customer care, professionalism, and team success.

EOE Statement Ives Bank is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Position Digital Marketing Specialist

Full‑Time

• Maintain the Bank website
• Research emerging trends regarding web content and user experience (UX)
• Work with the Website Agency to ensure compliance with Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG)
• Utilize reporting resources such as Google Analytics 4 (GA4) to provide data‑driven recommendations
• Collaborate with each business line to develop and maintain content in support of their goals
• Communicate and coordinate structural changes with the Website Agency
• Increase visibility for the Bank’s brand, culture, and products and services through the website, search engine optimization, social media presence, and media buys
• Utilize social media management platforms to schedule the delivery of relevant and timely content across multiple channels and devices
• Work with Agency of Record (AOR) to create video, images, and other content to be posted
• Assist departments and business lines as needed with online banking, mobile apps, chat features, and other digital products and services
• Execute and maintain email marketing campaigns including building, scheduling, and deploying messages
• Track performance of email campaigns by preparing quarterly reporting on key performance indicators (KPIs) including open rate, click rate, conversion rate, and opt‑outs
• Manage opt‑out lists
• Manage and maintain the Bank’s Customer Relationship Management (CRM) / Marketing Customer Information File (MCIF) system
• Utilize reporting to analyze audience data and insights to effectively tailor marketing messages, campaigns, and strategies
• Build and maintain relationships with vendors, customers, and internal teams
• Assist with daily work, coordinating events, taking pictures and videos, and launching campaigns
• Provide backup for Marketing teammates as needed

• Associate’s degree in business, marketing, or a relevant field or an equivalent amount of training
• Relevant experience in marketing, preferably in a related industry
• Strong writing and content creation skills

Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.