Sr. Product Marketing Manager - Audience Strategy

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This role will define and communicate product and marketing strategies that align with business goals and market demands, with a focus on TMobile's network and the productized experiences that bring the network to life through clear positioning, messaging, and commercial and go-to-market programs. The ideal candidate will set the strategic direction for the product roadmap, ensuring our offerings reflect customer needs, competitive dynamics, and opportunities for differentiated network-led value.

Core product marketing responsibilities include developing value propositions, messaging frameworks, and commercial strategies that engage customers and support sales channels. A key component of the role is leading the audience strategy that informs product direction, targeting, and go-to-market planning across the network product marketing organization. Success is measured by the clarity and impact of the audience framework, the effectiveness of marketing programs in driving engagement, and the degree to which this work influences product and commercialization decisions.

• Lead the audience strategy by building and refining segmentation, working directly with customer, market, and behavioral data, and synthesizing insights that shape product direction and go-to-market strategy.
• Set strategic inputs for the product and network roadmap by translating customer needs, competitive insights, and audience signals into clear guidance for engineering.
• Provide market and audience insights to brief campaign strategies focused on demand creation and reputation building.
• Inform targeting and activation strategies by ensuring priority audiences can be identified, sized, and reached effectively in partnership with Media, Integrated Marketing Strategy, and Analytics.
• Develop product positioning and messaging that articulate differentiated value and resonate with priority audiences.
• Create product collateral and customer-facing materials, including briefs, presentations, and content that support commercial programs and sales channels.
• Develop commercial and go-to-market campaigns, programs and trainings that bring network-led experiences to market and support adoption, engagement, acquisition, retention and perception lift.
• Monitor product performance and audience behavior, set learning agenda and measurement plans and translate learnings into recommendations for roadmap evolution, messaging refinement, and program optimization.
• Also responsible for other duties/projects as assigned by business management as needed.

• Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
• Acceptable areas of study include Marketing, Business, Communications, or relevant field of study like Data Science or Research (Required)
• 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)

• Data Strategy & Analytics:
  Ability to access, manipulate, and interpret data from first- and third-party sources to build/refine audience segments and translate findings into product and go-to-market guidance; comfortable using dashboards/BI tools and basic querying to validate insights in partnership with Analytics (Required)
• Go-to-market Strategy:
  Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
• Segmentation: A strong technical foundation, including experience delivering segment-specific solutions (Required)
• Customer Experience Management:
  Extensive customer interaction experience and customer success storytelling (Required)
• Communication:
  Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)
• Project Management:
  Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)
• Product Management (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Travel Required:

Yes

DOT Regulated Position:
No

Safety Sensitive Position:
No

Base Pay Range: $119,600 - $215,700

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful…