Integrated Marketing Manager - Small Business Acquisition

Overview

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As an Integrated Marketing Manager, you will lead the development and execution of data-driven Small Business acquisition strategies across T-Mobile’s 5G Home Internet and Fiber brands. This role is ideal for a strategic marketer who thrives in ambiguous, build-from-scratch environments, applies strong analytical and problem-solving skills, and can translate insight into action as new marketing efforts and capabilities are established for the organization.

This role defines and evolves integrated marketing strategies that leverage paid, owned, and earned channels to deliver against commercial growth and brand objectives. Success requires analyzing performance, identifying data or execution gaps, and designing test-and-learn approaches that improve outcomes over time. You will partner closely with commercial, operations, media, analytics, and Mar Tech teams to orchestrate complex, cross-channel campaigns and ensure measurement is embedded from the start.

This position plays a critical role in ensuring targeted, insight-led marketing programs are executed consistently across offline and online channels, while supporting broader digital transformation initiatives and marketing standards. This is a high-impact, hands-on opportunity for a marketer excited by problem solving, innovation, and bringing new products and strategies to market.

This is a hybrid role requiring in-office presence at least 3 days per week.

• Serve as the primary point of contact for tactical acquisition media campaigns for 5G Home Internet, partnering with Broadband Marketing and internal Media teams
• Lead cross-channel campaign development and optimization, with a strong focus on customer experience, signal development, and performance improvement
• Apply analytical thinking to identify data gaps, measurement challenges, and optimization opportunities, and proactively work across teams to develop solutions
• Leverage data, analytics, and segmentation to uncover insights and translate business needs into actionable, integrated marketing plans that drive measurable results
• Work closely with commercial and brand leadership to align priorities, evaluate trade-offs, and solve complex execution challenges while delivering campaigns on time and on budget
• Partner with analytics and marketing operations teams to ensure performance measurement, learning agendas, and test-and-learn frameworks are clearly defined, tracked, and acted upon
• Continuously evaluate campaign performance, synthesize learnings, and recommend data-backed optimizations to improve future efforts
• Perform additional duties and projects as assigned to support evolving business needs

• Bachelor’s degree in business, marketing, or a related field, OR combination of education and experience deemed equivalent. Master’s or advanced degree preferred
• 3+ years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally, B2B brands
• 2+ years of experience delivering omni-channel or multi-channel campaigns at scale, with a strong emphasis on data and digital execution
• Demonstrated strength in analytical problem solving, including the ability to interpret data, diagnose performance issues, and recommend solutions
• Strong understanding of digital marketing ecosystems, including CRM, web/ecommerce, paid media, and social channels
• Experience with data-driven and database marketing techniques;
  Adobe Analytics and media platform experience strongly preferred
• Proven ability to apply consumer insights and performance data to improve targeting, messaging, and campaign effectiveness
• Experience in Salesforce, Marketing Cloud, Adobe
• End-to-end campaign experience, including strategy…