Vice President, Primary & Secondary Research

Vice President, Primary & Secondary Research page is loaded## Vice President, Primary & Secondary Research remote type:
Hybrid locations:
Washington DC, USA:
Chicago, Illinois, USA:
New York, New York, USAtime type:
Full time posted on:
Posted Yesterday job requisition :
JR101049

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
** Role Overview
** The Vice President, Primary + Secondary Research is a senior leader within Edelman’s Market Research & Data Analytics practice, specializing in primary research (qualitative and quantitative), secondary research (including social media measurement & digital analytics), and a highly skilled client manager.

This role is responsible for working with existing and potential clients to understand their needs and opportunity areas, develop tailored approaches leveraging a variety of data and intelligence inputs, translating data into actionable insights, and advising senior clients on reputation, competitive positioning, and communications effectiveness. In addition, the VP will manage and mentor a team of direct reports while also overseeing a network of Research Managers and Analysts across the US, helping them grow and hone their research skills, while also serving as a trusted client partner, overseeing large, multi-market work streams.
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* Key Responsibilities:

**** Client Leadership & Strategic Advisory
*** Serve as a senior client-facing lead for some of DXI’s largest accounts, partnering closely with agency partners and client teams
* Lead and oversee large-scale primary + secondary research work streams and projects, including ongoing reputation surveys and monitoring programs, audience segmentation and persona development, thought leadership and mediagenic surveys, brand positioning, competitive intelligence exercises, and integrated measurement frameworks
* Translate complex data into clear, compelling narratives and strategic recommendations for senior client audiences
* Act as a trusted advisor on topics such as audience perceptions, emerging trends, communications strategies, earned media performance, reputation risk, competitive positioning, and whitespace opportunities
* Moderate in-depth interviews and focus groups with a range of audiences including C-level executives.
* Fluently speak the languages of communications, marketing, business, and research – and tailor those communications to audiences of all levels of expertise
* Maintain familiarity with a range of data & intelligence tools such as data processing software (Forsta, Qualtrics, etc.), syndicated surveys (e.g., MRI, Resonate, etc.), publicly available polling data (e.g., Gallup, Pew, etc.), and earned and social monitoring and measurement tools (e.g., Talkwalker, Brandwatch, Meltwater, Cision, etc.)
* Experience in working for multiple brands and/or clients across a diversity of industries at once
* Proactive, collaborative approach with the ability to build strong relationships with clients and colleagues
* Continually learn, embrace and champion new AI-powered tools and capabilities
* Support new business efforts by contributing to proposals, scopes, and thought leadership
* Manage and mentor junior- and mid-level staff, helping them develop both primary + secondary research skillset and identifying client facing growth opportunities
* Report directly to an EVP supporting them with staff management, team resourcing and workflow, administrative responsibilities, and new business endeavors, in addition to day-to-day client and team responsibilities
** Relevant Research Expertise
*** Deep expertise with primary qualitative and quantitative research, including:  + Reputation benchmarks  + Issue tracking including sensitive policy issues  + Brand perception studies  + Message testing  + Audience segmentation and profiling  + Creative testing and campaign effectiveness  + Thought leadership and mediagenic surveys
* Familiarity and experience with media intelligence/secondary…