Vice President, Media Intelligence

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** Vice President, Media Intelligence/Secondary Research
**** Role Overview
** The Vice President, Media Intelligence is a senior leader within Edelman’s Market Research & Data Analytics practice, specializing in earned media intelligence and secondary research. This role is responsible for leading complex media analysis programs, translating data into actionable insights, and advising senior clients on reputation, competitive positioning, and communications effectiveness. In addition, the VP will manage and mentor a team of direct reports, helping these analysts grow and hone their research skills, while also serving as a trusted client partner, overseeing large, multi-market work streams.
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* Key Responsibilities:

**** Client Leadership & Strategic Advisory
*** Serve as a senior client-facing lead for media intelligence engagements, partnering closely with agency partners and client teams
* Lead and oversee large-scale secondary research work streams and projects, including ongoing monitoring programs, competitive intelligence exercises, and earned measurement frameworks
* Translate complex media data into clear, compelling narratives and strategic recommendations for senior client audiences
* Act as a trusted advisor on topics such as earned media performance, reputation risk, competitive positioning, and whitespace opportunities
* Support new business efforts by contributing to proposals, scopes, and thought leadership related to media intelligence and measurement
* Manage and mentor junior- and mid-level staff, helping them develop their secondary research skillset and identifying client facing growth opportunities
* Support team SVP with staff management, team resourcing and workflow, administrative responsibilities, and new business endeavors, in addition to day-to-day client and team responsibilities
** Media Intelligence & Analytical Expertise
*** Deep knowledge of and experience with media intelligence/secondary research methodologies, including:  + Issues/crisis media monitoring  + Competitive and industry media analysis  + Share of voice and message pull-through analyses  + Whitespace and opportunity mapping  + Earned media measurement and benchmarking
* The ability to evaluate and ensure methodological rigor, consistency, and best practices across all analyses
* Partner with internal teams to evolve measurement frameworks, KPIs, and reporting approaches aligned to client objectives
* Stay current on media trends, platforms, and analytics tools to continuously enhance the agency’s media intelligence capabilities
* Excited by and experience with change, including applying AI-enabled analytics tools to improve the efficiency, scale, and depth of media intelligence and secondary research deliverables
** Qualifications & Experience
*** 8+ years of experience in media intelligence, market research, analytics, or communications research, ideally within an agency, consultancy, or media analysis firm
* Deep expertise in earned media measurement and social listening
* Proven experience leading complex, multi-market client engagements and presenting insights to key internal stakeholders and senior-level clients
* Excellent time management skills and experience running multiple high-touch accounts/projects simultaneously
* Demonstrated people management experience, including developing and leading high-performing teams
* Strong analytical skills combined with the ability to translate data into strategic insights and executive-ready storytelling
* Strong familiarity with media monitoring and analytics tools (e.g., Talkwalker, Brandwatch, Meltwater, Cision, or similar) and experience with managing vendor partnerships
* Excellent communication, presentation, and stakeholder management skills $99,#LI-RT9

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education,…