Senior Business Development Lead

Overview

Join Our Team as a Senior Business Development Lead!

Are you ready to take your career to the next level? As our Senior Business Development Lead, you will play a pivotal role in driving the management and qualification of exciting new business opportunities. This role focuses on top-of-funnel strategy, prospect qualification, and sales infrastructure support. You will be the primary point of contact for select prospective clients, engage leads, and deliver fully qualified opportunities to our senior sales team, while assisting in sales enablement activities.

If you’re passionate about business development and eager to contribute to a vibrant team, we want to hear from you!

The Senior Business Development Lead is responsible for management and qualification of new business opportunities and management of sales resources and tools. This is a senior individual contributor role designed for a professional who excels at top-of-funnel strategy, prospect qualification, and sales infrastructure support. You will be the primary point of contact for select prospective clients, focused on engaging leads and delivering fully qualified opportunities to the senior sales team, as well as assisting in sales enablement related activities.

This role is remote with a strong preference for candidates based in WA, MA, DC, IL, NY, TN, TX.

• Serve as the first step of our sales process by responding to assigned inbound leads (ensuring rapid response times and adherence to qualification criteria) and appropriately identifying responses via email, Linked In, or phone outreach.
• Determine business channel fit, identify pain points, and convert Sales Qualified Leads (SQLs) into sales meetings for our senior business development team.
• Execute daily high-volume outbound outreach via cold calling, personalized email, and professional Linked In messaging to targeted lists identified for sales campaigns.
• Assist the Sales Enablement Manager in sending and tracking the performance of multi-step BD campaigns designed to nurture interest and promptly qualify prospects.

• Lead the maintenance and quality assurance of the BD Asset Library, ensuring all collateral (weblinks, case studies, decks, etc.) is current, compliant, and correctly tagged for easy seller access.
• Manage the sales material database including sales assets, RFP library, proposal outlines, AI tools for proposal management, etc. to ensure a rapid, reliable and accurate sales process.
• Document common prospect questions, objections, and successful messaging to provide feedback to the Sales Enablement Manager and Marketing for content and training refinement.
• Support the Sales Enablement Manager in preparing, formatting, and distributing training materials for new hires and ongoing sales development sessions.

• Utilize Hub Spot to segment highly targeted contact lists for outbound outreach campaigns.
• Perform regular record cleanup, processing, and entry within the CRM to ensure accuracy for list building and sales forecasting.
• Generate weekly performance reports on key sales activities, focusing on conversion rates from outreach to qualified lead status.

• Provide logistical support for complex sales campaign launches, including coordinating assets and timelines across marketing and sales.
• Provide support in building and maintaining basic Hub Spot Workflows related to lead routing, data cleanup, and activity logging to streamline sales processes.
• Assist in generating detailed reports and dashboards within Hub Spot, focused on sales KPIs.
• Assist in monthly and quarterly comprehensive data audits to ensure the accuracy required for strategic decision-making.

• Bachelor’s Degree required.
• A minimum of 8 years of focused experience in Business Development or dedicated Sales Operations, where success was measured by meeting volume and lead qualification.
• Direct, hands-on experience using Hub Spot for daily activity logging, list management, and generating performance reports. Hub Spot…