Senior Digital Marketing Sales Executive

Overview

Company Overview

CUMULUS | WASHINGTON DC is currently home to two active news/talk brands broadcasting to the Washington, DC Metropolitan Area: WMAL 105.9 FM - Where Washington Comes To Talk, and WSBN-AM - ESPN 630 DC - The Sports Capitol. At CUMULUS WASHINGTON DC we strive to hire passionate, driven, resourceful, problem solvers who can drive the evolving, diverse culture of the Power of Radio to success.

A rare and unique opportunity to join the high-performing radio and digital account team at Cumulus Media Washington, D.C. has arrived.

We are seeking a seasoned, talented, and dynamic professional who has already established meaningful advertising relationships and excels at leveraging those connections to drive major revenue. The ideal candidate is a passionate, motivated, goal-oriented, and highly creative individual with a proven track record of over-achieving sales goals through an existing network. We hire driven, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate and close high-value client partnerships.

This is the perfect position for individuals who want to fully own complete marketing solution partnerships end-to-end for their clients, from creative ideation to campaign execution, and who are eager to capitalize on the unique and lucrative Washington, D.C. Designated Market Area (DMA) and beyond.

Cumulus Media Washington, D.C. is home to two influential brands:

• WMAL (105.9 FM / 630 AM): A powerful News/Talk station with massive reach across the D.C. region and a highly engaged audience, offering an unparalleled opportunity to forge major political, advocacy, and issue-based advertising relationships.
• ESPN 630: A station with a dedicated sports following, providing additional avenues for diverse client partnerships.

This role requires a focus on bringing existing advertisers, particularly those in the political and advocacy space, to our powerful digital and broadcast platforms. You will be expected to leverage the prestige and influence of WMAL as a primary selling point.

As a Digital Account Executive, you will be responsible for aggressively pursuing online presence and digital advertising sales with local clients. The Digital Account Executive will leverage Cumulus Media’s world-class digital solutions and your digital sales experience to exceed sales goals and help clients achieve their marketing goals.

The Digital Account Executive reports to the Digital Sales Manager. The position offers hybrid work flexibility, with the expectation that you will visit our local office weekly.

• Bring Existing Business:
  Identify, secure, and grow new business by immediately leveraging your established book of business and high-level relationships within the D.C. market and nationally, with a strong emphasis on political and advocacy sectors.
• Partner with local, regional, and national businesses and agencies to offer our world-class omni-channel marketing solutions, to include fully integrated digital and audio products.
• Deliver effective multi-platform, integrated sales presentations in-person and via virtual meetings.
• Aggressively seek new high-level clientele by networking, referrals, or other means to build and maintain a robust pipeline of residual business.
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis.
• Think creatively and with a partnership mentality to exceed client expectations.
• Follow all station procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis using CRM.

• Significant Experience in Advertising Sales: A background in high-level media sales, particularly with a focus on political, advocacy, or high-spend clients is essential.
• Established Network:
  Demonstrated success in closing business and hitting goals using an already established network of advertising clients or agencies.
• Proficient in digital marketing platforms, programmatic digital solutions (OTT, Audio, Display, Website Services, etc.).
• Proficient in Microsoft Office suite, social networking platforms, and CRM tools.
• Excellent communication skills and an exceptional presenter of sales opportunities and post-sale successes.
• Strong understanding of lead generation and the ability to connect with viable, high-spending prospects.
• Comprehension of sales metrics in order to fill a sales funnel and a robust pipeline of residual business.
• High energy and passion for the Digital marketing landscape.
• 3+ years in Digital Sales/Marketing background preferred.

Commission-based compensation with uncapped earning potential

• Commission-based organization with uncapped earning potential based on the business you bring in.
• Focused, responsible and collaborative work environment with the…