Regional Sales Manager - Washington DC, VA, MD, DE

Regional Sales Manager – Washington DC, VA, MD, DE

ITG Brands is the third‑largest tobacco company in the USA and part of the Imperial Brands PLC family. We offer leading cigarette, cigar, and e‑vapor brands and are committed to putting consumers at the center of our business.

• Integrate company objectives and strategies to drive executional results. Supervise Division Sales Managers and Regional Account Managers and role‑model persuasive selling skills and optimal coverage designs that enable success for sales individuals.
• Leverage industry knowledge and relationships to drive revenue of company products and services with a focus on current and new account opportunities.
• Work closely with internal and external sales channels to provide daily oversight and assure proper planning, resources, and alliances for successful promotion of company products.
• Evaluate & develop individual team members to improve skills, capabilities, and performance.
• Collaborate with team to create a positive, energetic environment in region; supervise work of Division Sales Managers & Regional Account Managers.
• Coach to motivate, empower team to deliver executional excellence.
• Role model persuasive selling skills, optimal coverage designs that enable success for Sales Reps.
• Make personnel decisions/recommendations, with input from HR partners, for DSMs & RAMs.
• Engage with leadership to share key customer requirements, identify opportunities for leverage within accounts.
• Support RAMs with implementing Joint Business Planning (JBP) processes with identified top region customers.
• Partner with top customers in region to drive alignment between Company & customer objectives.
• Work with DSMs to optimize retail store coverage designs to maximize retail activity time in achieving strategic objectives.
• Direct team resources to maximize time allocation on a store‑by‑store basis to meet objectives.
• Identify opportunities within region & provide input on potential areas for improved results.
• Analyze region for opportunities to share insights, suggestions, ideas, solutions that are shareable to maximize selling, executional impact.
• Measure requirements of retail partnership agreements to ensure they are maintained by retail stores.
• Maximize effectiveness of all Merchandising Fixtures/Displays/POS to present a competitive merchandising advantage at retail.
• Drive adoption of formal Customer Joint Business Plans (JBP’s) at top accounts across region.
• Coach & develop DSMs, RAMs to improve selling skills, customer partnership, people management capabilities.
• Support team in development of customized selling plans that resonate with retailers & encompass conceptual selling in the store.
• Collaborate with division resources to identify sales opportunities that can be acted to drive sales performance.
• Implement area go‑to‑market approach for respective Region & provide on‑going input on area‑wide improvements.
• Customize sales strategies, plans, key initiatives across region to account & sales rep level.
• Deliver assigned Sales KPI’s & key initiative objectives across region customers & retail stores.
• Analyze regional landscape, customers, develop win/win solutions for both team & customers.
• Accept responsibility for region results across deliverables (coverage, merchandising, distribution, promotional programs, volume objectives, talent management).
• Help team gain, maintain acceptance by customers to use “ITG Portal” as primary method for reimbursement/tracking.
• Report customer & competitive insights to identify critical sales opportunities, provide solutions to HQ & Area VP.
• Collaborate with area/regional resources to develop best practice approaches to business opportunities.
• Perform other job‑related duties as assigned.

• High School Diploma or GED.
• 5+ years related sales experience, including experience as a regional sales manager, strategic account manager, sales manager or equivalent title.
• Experience managing and leading channel partners and/or independent sales reps.
• Experience driving sales performance in a team environment.
• Experience in B2B account selling.
• 3+ years direct supervision/managerial experience.
• Valid driver’s license issued…