Marketing Manager, Accolades

Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature Forbes Live events and 49 licensed local editions in 81 countries.

Forbes seeks a Marketing Manager to serve as the primary B2B marketing lead for the Accolades customer acquisition and retention campaigns that drive revenue. This role owns the full campaign lifecycle—from strategy to execution across various channels including email, digital, social (organic and paid), content (articles, video), events, direct response and more. This includes coordinating all cross-functional resources - Creative, Content, Data, Product and more.

The Manager is responsible for ensuring campaigns are delivered on time, within scope metrics, and adhere strictly to brand and data compliance standards.

The ideal candidate is both analytically minded and business savvy, skilled at interpreting data to inform strategy to guide campaign and customer purchase paths or positioning.

Responsibilities

• Strategize and execute multi-channel demand generation and nurture campaigns from translating strategic marketing objectives into documented project plans and timelines, through post-launch campaign execution and optimizations.
• Manage complex dependencies across multiple campaigns at the same time, managing marketing channel tactics and continuously monitoring campaign success metrics to drive revenue and other success metrics.
• Act as the central project lead, managing the flow of campaign assets (copy, creative, audience segments) and facilitating collaboration across all teams (Creative, Content, Data, Product) to ensure timely delivery and stakeholder alignment.
• Define, document, and continuously optimize procedures for efficient campaign execution, including managing the campaign project management platform (e.g., Asana, Monday, Jira) for centralized task tracking, resource allocation, and maintaining a clear record of campaign assets and approvals.
• Enforce QA protocols to ensure flawless campaign execution and adherence to all brand guidelines and data compliance standards before launch.
• Manage stakeholder expectations, including leading status meetings and providing proactive, clear communication regarding project progress and potential risks to leadership.
• Support A/B testing initiatives to identify and scale successful campaign elements.
• Stay on the cutting edge of marketing trends and emerging opportunities, driven by curiosity, energy, and a passion for excellence.
• Foster a highly collaborative environment, excelling as a communicator and adeptly prioritizing tasks in our fast-paced setting.
• Conduct market research and competitive analysis to inform campaign strategies and tactics.

The ideal candidate:

• Minimum 3 years in B2B marketing, managing complex, multi-channel acquisition and retention campaigns (e.g., email nurtures, paid media support, events), demonstrating outstanding email marketing expertise and a track record of delivering remarkable results.
• Foundational understanding of the marketing technology stack (Salesforce, Marketing Cloud, Account Engagement) to define requirements and coordinate testing.
• Hands-on experience with leading marketing automation systems (experience with Pardot is a PLUS!), Salesforce CRM, and Customer Data Platforms (CDP's).
• Proficiency in project management and workflow tools (e.g., Asana, Monday, Jira) for resource scheduling, task tracking, and process documentation.
• Proven experience designing, documenting, and implementing efficient campaign workflows to reduce bottlenecks and improve time-to-market.
• Track record in creating and activating successful paid social media campaigns.
• Experience defining campaign reporting requirements (KPIs) and verifying campaign tracking and…