Senior Product Marketing Manager, B2B Institutional Products

Job Title

Senior Product Marketing Manager, Institutional Products

ACS Publications, American Chemical Society

Institutional Product Marketing

Columbus, Ohio or Washington, DC

Two in-office days required, three recommended in Columbus location. Days vary by location.

ACS Publications publishes more than 90 peer-reviewed journals for the world's largest and most influential scientific society, providing the worldwide scientific community with cutting-edge research from the most-cited, peer-reviewed publications in the chemical and related sciences. Other publications include more than 30 new ACS eBooks each year, and Chemical & Engineering News magazine as part of the C&EN Global Enterprise.

A division of the American Chemical Society, Publications comprises Global Sales, Operations and Business Analytics;
Global Marketing;
Journals Publishing Group;
Technology;
Product Management, and Transformation. Our recently launched strategy refresh, Horizon 2030, is aimed at transforming the Division to better meet the evolving needs of researchers and ensure we remain a leader in our field.

The Institutional Product Marketing team is responsible for developing and executing strategic marketing initiatives that advance ACS Publications  comprehensive portfolio of publications, products, and services to libraries, academic institutions, corporations, and government organizations worldwide. This includes marketing subscription access to our online journals, ebooks, industry news platforms, data products, partner publishing services, and a growing pipeline of new offerings.

The team works in close partnership with Field (Revenue) Marketing, which aligns to Sales and drives pipeline progression, as well as Journal Product Marketing, which engages authors with more B2C-oriented tactics.

ACS Publications is seeking an experienced and highly motivated Senior Product Marketing Manager, Institutional Products to join our dynamic team. This role offers a significant opportunity to influence the success of a leading scientific publisher by shaping and executing strategic marketing initiatives for our institutional offerings.

The ideal candidate is a self-directed, strategic thinker and an exceptional communicator with a strong track record in B2B product marketing and new product launches.

The Senior Product Marketing Manager will lead the development and execution of marketing strategies and plans that drive awareness, engagement, and adoption of ACS Publications  institutional products and services. This position requires an advanced understanding of B2B marketing at all phases of the product lifecycle including experience applying Pragmatic or similar frameworks and exceptional written communication skills to craft compelling positioning, messaging, and content.

• Develop and implement comprehensive marketing strategies and plans (in partnership with Field Marketing) across ACS Publications  institutional product portfolio, including online journals, ebooks, news platforms, and data solutions.
• Lead market research efforts and competitive analysis to identify customer needs, market trends, and strategic opportunities that inform product lifecycle decisions.
• Develop differentiated product positioning and messaging that resonates with institutional buyers and clearly articulates the unique value of ACS Publications  offerings.
• Create high-quality, strategically aligned marketing content used across channels including website copy, brochures, email campaigns, presentations, advertisements, and case studies—demonstrating exceptional writing and narrative development skills.
• Lead the planning and execution of new product launches for institutional markets, including defining target audiences, developing launch frameworks, creating supporting materials, and guiding cross-functional teams to successful execution.
• Partner closely with Field Marketing, Sales, Product Development, and other internal stakeholders to ensure alignment on positioning, go-to-market…