Senior Manager, Paid Media

About Us:

AdVictory is a leader in digital advertising technology and services based in Washington, D.C. We specialize in crafting strategic digital ad campaigns for right-of-center political campaigns, advocacy groups, and political action committees. Since 2015, we’ve been delivering innovative, data-driven results that fuel significant wins for our clients.

About You:

You're an experienced digital media manager who knows how to translate political objectives into effective, tailored media plans. You think across channels and balance big-picture strategy with hands-on execution. You're as comfortable advising clients as you are digging into performance data.

What You’ll Do:

• Strategize:
  Craft cross-channel digital advertising strategies in collaboration with clients from every level of the political world, identifying the proper tactics, channels, and audiences for each one.
• Execute:
  Launch, optimize, and manage campaigns across multiple platforms, including social, search, and programmatic channels.
• Lead:
  Oversee and guide junior team members in execution of team strategies by directing priorities, offering feedback, and ensuring alignment on campaign goals.
• Analyze:
  Investigate performance data using our suite of reporting tools to identify opportunities to maximize clients’ ROI.
• Curate:
  Work closely with publishers to craft custom media plans and build inventory packages based on campaign needs.
• Balance:
  Manage a number of budgets (large and small) simultaneously, ensuring spend efficiency across multi-stage programs.
• Craft:
  Assist with creating compelling ad copy, landing page content, and other advertising creatives.

What We’re Looking For:

• Six or more years of experience in digital paid media, including social, search, and programmatic advertising.
• Experience working in political campaigns or government affairs (required).
• Strong leadership skills, with experience in team management and mentoring junior team members.
• Experience with demand-side platforms (DSPs) such as The Trade Desk, DV360, or similar platforms (required).
• Experience with social media platforms, including Google Ads, Meta, and X (formerly Twitter) (required).
• Experience with tag management systems generally and conversion tracking specifically (required).
• Ability to translate complex data from multiple ad platforms into clear, actionable insights and client-facing reports.
• Positive, proactive attitude, with a willingness to work occasional evenings or weekends to meet campaign deadlines.
• Familiarity with web analytics tools such as Google Analytics.

Perks of Working at AdVictory:

• Flexible, open leave policy and PTO.
• Commuter benefits and travel reimbursements (Uber/Lyft paid for late work nights).