Performance Marketing Manager

Why We’re Hiring This Role

We re ready to execute on a more balanced strategy where organic content and paid performance marketing work in concert. We need a performance marketing expert who can build a repeatable, scalable, and profitable digital demand generation engine that complements our organic content strategy.

This is a strategic hire because you ll be instrumental in identifying the highest-ROI digital channels, running rigorous tests, optimizing relentlessly, and partnering cross-functionally to translate our differentiated PPM positioning into campaigns that convert PMO leaders into qualified pipeline. You ll own a significant portion of our marketing-sourced pipeline and play a critical role in our growth trajectory as we scale the business.

This role requires someone who lives and breathes performance data. You ll start each day analyzing campaign performance across channels like paid search, paid social, sponsored webinars, content syndication, influencer, etc, identifying what s working, what s not, and where to reallocate budget for maximum impact. You ll be running A/B tests on ad creative, landing pages, audience segments, and bidding strategies, using data to make rapid decisions that improve conversion rates and reduce cost per lead.

You ll collaborate closely with other marketing teammates to transform strategic messaging and assets into high-performing campaigns. This means translating positioning like "PPM vs. CWM" or "Best Alternative to XYZ Competitor" into targeted ad copy, audience strategies, and multi-touch nurture sequences. You ll need to think both strategically (which channels and campaigns drive pipeline?) and tactically (how do we optimize this ad set to reduce CPL by 20%?).

Your success will be measured by your ability to identify repeatable, predictable demand generation channels and scale them efficiently. This isn t a  set it and forget it  role. It requires someone who thrives on continued testing, optimization, and cross-functional partnership to drive measurable results tied directly to pipeline and revenue.

• 6+ years of hands-on performance marketing experience in B2B SaaS, with a proven track record of scaling demand generation in mid-market to enterprise segments
• Deep expertise in paid search (Google Ads, Bing Ads), including keyword strategy, bid management, ad copywriting, landing page optimization, and conversion tracking
• Advanced proficiency in display ads and paid social (Linked In, Facebook) with specific experience in Account-Based Marketing (ABM), audience segmentation, and B2B lead generation
• Demonstrated success running rigorous A/B and multivariate tests across ads, landing pages, and conversion funnels - with a portfolio of results showing measurable improvements in conversion rates
• Strong analytical skills with experience using marketing analytics platforms (Google Analytics, Hub Spot, Salesforce, Equals, Tableau, or similar) to track, measure, and optimize campaign performance
• Proficiency in marketing attribution models and understanding of how to connect marketing activities to pipeline and revenue outcomes
• Experience with retargeting/remarketing strategies and display advertising to nurture prospects through the buyer journey
• Comfort working with a sizable marketing budget, with the ability to forecast, allocate, and optimize spend across multiple channels
• Data-driven mindset with the ability to translate analytics into actionable insights and strategic recommendations

• Experience marketing to technical or operational buyers (CIOs, VPs of Operations, PMO Directors, Program Managers)
• Familiarity with the project management, PMO, or enterprise software space
• Experience creating or collaborating on campaigns targeting multiple personas within a single buying committee (e.g., PMO leaders, executives, project managers)
• Background in demand generation for B2B products with longer sales cycles (3–9 months) and mid-to-high ACVs
• Proven ability to partner effectively with Content Marketing, Product Marketing, Sales, and Customer Success teams to create integrated campaigns
• Experience using intent data, technographic data, or firmographic data to build targeted account and contact lists for ABM campaigns
• Hands-on experience with marketing automation platforms (Hub Spot preferred) and CRM systems (Salesforce preferred)
• Knowledge of SEO/SEM best practices and how paid and organic search strategies complement each other
• Familiarity with landing page builders, a/b testing tools, and conversion rate optimization (CRO) principles
• Experience in industries such as Professional Services, Manufacturing, Healthcare, or State & Local Government