Product Marketing Manager

Overview

Who Are We

Comply is the leading provider of compliance SaaS and consulting services for the global financial services sector. With more than 5,000 clients and hundreds of employees across the globe, Comply empowers Chief Compliance Officers and their teams to proactively manage regulatory obligations, mitigate risk, and scale with efficiency and confidence. Comply serves thousands of global financial services clients including broker-dealers, insurers, investment banks, private funds, RIAs, and wealth managers who rely on Comply offerings to power their compliance programs.

To learn more about Comply, visit complies not applicable in this sanitized version.

The Role

Comply is seeking a Product Marketing Manager focused on customer adoption, retention, and expansion. This role ensures our products are not only built well, but understood, adopted, and positioned clearly for compliance professionals across the client lifecycle. You will act as a connective layer between product, client marketing, enablement, sales, CX, and support – translating product strategy into compelling narratives, adoption storylines, enablement assets, and thought leadership that drive long-term value realization, renewals, and growth.

This role is ideal for a product marketer who is equally comfortable influencing product direction, shaping market-facing narratives, and executing high-impact enablement and content.

• Product Partnership & Market Insight: Partner closely with product management to understand roadmap priorities, product strategy, and customer problems being solved. Bring market, customer, and competitive insights into product discussions to influence positioning, prioritization, and launch approach. Act as a voice of the customer, surfacing adoption challenges, unmet needs, and usage patterns to product and go-to-market teams.
• Adoption, Retention & Expansion Marketing: Own product marketing strategy for adoption, retention, and cross-sell / upsell, aligned with internal stakeholders. Develop adoption-focused messaging, value narratives, and use cases that demonstrate outcomes over time. Translate product usage data, feedback, and adoption metrics into clear storylines and enablement assets. Support renewal and expansion motions with targeted product narratives and solution positioning.
• Sales Enablement & Solution Showcases: Create and maintain sales demos, scripts, and storyline-driven demo flows focused on adoption and expansion. Develop solution showcases that highlight how products work together to solve real compliance challenges. Produce enablement assets including pitch decks, solution sheets, and presentation materials tailored by buyer and firm type. Partner with Sales and CX to ensure consistent, confident product storytelling in customer and prospect conversations.
• Product Launch Strategy & Execution: Serve as a core member of the Go-to-Market Launch team, focused on PMM deliverables. Ensure launches are designed for adoption readiness, not just awareness. Own internal readiness materials including messaging guides, FAQs, sales content, and release summaries.
• Thought Leadership, Content & Webinars: Partner with client marketing to develop webinar topics and content themes tied to product capabilities, regulatory trends, and customer challenges – with the goal of upsell/cross-sell and retention. Contribute to and support thought leadership content, including blogs, presentations, and campaign narratives. Partner with Client Marketing teams to bring product stories into broader marketing initiatives. Support the creation of client case studies, helping translate outcomes and success stories into compelling narratives.
• Competitive Intelligence & Market Research: Conduct ongoing competitive research and analysis to inform positioning and enablement. Monitor market trends, regulatory developments, and competitor messaging. Synthesize insights into actionable recommendations for Product, Sales, and Marketing teams.
• Customer Programs & Community Enablement: Support the expansion of user groups, workshops, and Comply Connect technology sessions. Partner with CX and Services teams to…