Director, Marketing

POSITION TITLE
:
Director, Marketing

LOCATION: Washington, DC

REPORTS TO
:
Vice President, Communications & Marketing

Equipment Leasing & Finance Association (ELFA) is the trade association representing financial services companies and manufacturers in the $1.3 trillion U.S. equipment finance sector. Our members provide the financing that businesses need to operate and grow. ELFA serves itsmember companies by:

• Promoting and advocating for the industry.
• Offering opportunities for convening and networking.
• Attracting and developing new, diverse talent.
• Offering professional development and training.
• Providing industry insights and research.

Governed by a 28-member board of directors, ELFA operates with an annual budget of $14million and a staff of 20+ professionals, including senior leaders in finance, governance,government relations, membership, communications, and research.

The Director of Marketing is responsible for driving the value of ELFA membership and achieving organizational growth. You will plan and execute communications for ELFA's events,products, and services, directly supporting objectives for member engagement, recruitment, andevent revenue. This involves maintaining a strong, consistent ELFA brand across all platforms and establishing efficient operational processes to ensure our marketing efforts are innovative and measurable.

In addition to the qualifications for this position, candidates will identify with the following core

values:

• Mission Driven: motivated by the greater purpose of serving our members and achieving ELFA’s objectives.
• Entrepreneurial Spirit: belief that goals can be achieved, and obstacles overcomethrough ownership of responsibilities in our individual portfolios.
• Intellectually Curious: seeks new experiences, searches for knowledge, and solicitscandid feedback with an openness to learning and growing.
• Professionally Rigorous: pursues opportunities that strengthen current skill set andclose skill set gaps that are necessary to advance career path.
• Willing Pioneer:
  Understands ELFA’s vision in order to bring clarity to ambiguity,solutions to challenges and willing to iterate until best practices are adopted.

Strategic Communications Planning

• Develop and execute marketing and communications plans for ELFA events,publications, products, and campaigns.
• Supports organizational growth objectives such as member engagement, membershiprecruitment, and event/program revenue growth.
• Brings innovative ideas on promotional and marketing strategies to drive organizational
  
  ROI; stay up to date on marketing trends and resources.
• Develop and build relationships with marketing leads at ELFA member organizations,supports management of ELFA’s communications and marketing membershipworkgroup.
• Represent ELFA at key conferences and industry events.

Brand Governance and Consistency

• Enhance and maintain ELFA’s brand identity, ensuring consistency in voice and visual standards across all platforms and materials.
• Execute the branding and promotional materials for all ELFA events, programs,publications, and products, in partnership with ELFA’s Creative Director.
• Manages and supports ELFA’s awards program.

Content and Channel Management

• Create and oversee content calendars across all ELFA communications channels(website, podcast, social media, magazine, etc.), collaborating with ELFA’s internalprogram teams, external stakeholders, and ELFA leadership.
• Oversee the entire email marketing program, including governance, content calendars,production, list integrity, and performance tracking. Manages the production of ELFA’snewsletters, including ELFA’s weekly newsletter.
• Collaborates with the Director of Web Design to ensure high-quality content that drivesincreased web traffic, improves SEO, and generates leads from external sources.
• Creates and writes promotional materials, marketing messaging, and other languageneeded for communications efforts.
• Contribute to and support the creation and oversight of ELFA’s annual reports,presentations, and other membership and board materials.

Operations, Budget, and Reporting

• Establish and oversee team operational needs, including defining SOPs,…