VP of Revenue Marketing

VP of Revenue Marketing

Sayari is a risk intelligence provider that equips the public and private sectors with immediate visibility into complex commercial relationships by delivering the largest commercially available collection of corporate and trade data from over 250 jurisdictions worldwide. Sayari’s solutions enable risk resilience, mission‑critical investigations, and better economic decisions. Headquartered in Washington, D.C., it has raised a strategic $228 million investment by TPG in 2024 and has been recognized by the Inc. 5000

and the Deloitte Technology Fast 500 as one of the fastest growing private companies in the United States.

We are looking for a visionary VP of Revenue Marketing to be the architect of our global growth engine. This unique role combines ownership of existing Owned/Earned channels while simultaneously building a brand new Performance Marketing function from the ground up. You’ll lead an AI‑first culture, bridge our Commercial and Government sectors, and hold the keys to our pipeline generation strategy.

• Owned & Earned Engine (Strategy & Optimization): Own the corporate website, transform it into a high‑conversion engine, and implement AI for real‑time personalization and visitor intent modeling.
• Lifecycle & Email Architecture: Design behavior‑triggered nurture streams that guide prospects through complex buying cycles.
• Organic Growth (SEO/Content): Partner with Content Marketing to drive technical SEO and distribute content that establishes Sayari as the category leader.
• Build the Performance Marketing function: Design org chart, hire key full‑time employees, and manage specialized external agencies.
• Paid Media Strategy: Orchestrate a diversified paid strategy (SEM, Paid Social, Display, Programmatic) for Commercial buyers and Government decision‑makers.
• Budget & CAC: Own the paid media budget, optimize spend efficiency, lower Customer Acquisition Cost, and manage blended CAC across paid and organic efforts.
• AI‑Native Innovation: Implement AI agents for routine operations, data enrichment, and personalization; use AI for predictive modeling and generative ad velocity.
• Integrated Go‑to‑Market (Commercial & Gov): Lead field and event strategy, integrate offline touchpoints into digital nurture paths, and partner with Product Marketing and Brand/Content teams to maintain brand compliance.
• Attribution: Build a reliable attribution model to demonstrate the interplay between Earned authority and Paid acceleration.

• 10+ years in B2B SaaS Marketing, managing organic and paid media budgets.
• Proven experience scaling the revenue marketing function – hiring, onboarding, or selecting agencies.
• Power user of modern AI tools, demonstrating how technology multiplies output without multiplying headcount.
• Deep proficiency in CRM (Salesforce), Marketing Automation (Hub Spot/Marketo), and AdTech platforms (Google Ads, Linked In Campaign Manager, 6sense/Demandbase).
• Technical understanding of website performance, CRO, and the Owned channel tech stack.

Target base salary: $225,000 – $275,000 plus company bonus and equity. Final offer amounts may vary by location, market, and candidate experience.

• 100 % fully paid medical, vision, and dental for employees and their dependents.
• Generous time off: 18 paid time‑off days, 10 sick days, and all U.S. federal holidays. Office closed for winter break (December 24‑31).
• Competitive commissions for revenue roles and quarterly bonuses for non‑revenue positions.
• Strong commitment to diversity, equity, and inclusion; 401(k) match up to 5 %; 100 % paid life insurance (up to $100 k); parental leave.
• A collaborative and positive culture with limitless growth and learning opportunities.

Sayari is an equal‑opportunity employer and strongly encourages diverse candidates to apply. We believe diversity and inclusion mean our team members should reflect the diversity of the United States. No employee or applicant will face discrimination or harassment based on race, color, ethnicity, religion, age, gender, gender identity or expression, sexual orientation, disability status, veteran status, genetics, or political affiliation. We strongly encourage applicants of all backgrounds to apply.