Marketing and Communications Specialist

The Society of Industrial and Office Realtors (SIOR) is the leading global professional office and industrial real estate association, with a membership of over 4,100 professionals across 52 countries. SIOR represents top commercial real estate brokerage specialists who are committed to excellence, high standards, and success. The prestigious SIOR designation is recognized worldwide, signifying expertise, credibility, and achievement in the commercial real estate industry.

The Marketing and Communications Specialist will play a key role in executing integrated marketing and communications initiatives that enhance SIOR’s brand, support member engagement, promote membership value, and drive organizational visibility. This role supports the execution of cross-functional projects, vendor relationships, and internal coordination to ensure the consistent and timely delivery of high-quality communications across platforms. The position is hybrid (3 in-office days/week), based in downtown Washington, D.C., and reports to the Director of Marketing & Communications.

• Works with internal partners and external contractors to develop and execute strategic marketing and communications campaigns across print, digital, and email channels to support SIOR’s strategic initiatives.
• Ensures consistent and cohesive application of the SIOR brand across all marketing and communications materials.
• Supports the Marketing and Communications team in planning and executing departmental annual goals.
• Assists the Director with vendor management, including coordination and invoicing.
• Analyzes email marketing performance using key metrics to refine content, improve targeting, and inform future email campaign strategies.

• Serves as project manager for the SIOR Report magazine, managing the editorial calendar, coordinating timelines, and ensuring the delivery of high-quality content.
• Manages the collection, organization, and review of content from internal staff and external contributors.

• Manages the SIOR partner benefits program, including partner communications, deliverable coordination, and stakeholder engagement.
• Supports cross-departmental collaboration to ensure partner content and benefits are delivered accurately and on time.

• In coordination with the Director and Digital Media Specialist, leads the creation, scheduling, and automation of email marketing campaigns via Hub Spot. Ensures effective list segmentation and workflow efficiency.
• Reviews content for brand alignment, performance goals, and communication clarity across all email campaigns.
• Manages website content updates in coordination with the Digital Media Specialist and vendors to ensure accuracy, consistency, and timely completion.

• Drafts and edits press releases, media pitches, and other content for use in public-facing communications.
• Develops media lists to support communications and public relations outreach.
• Monitors industry-related news to help inform communications, PR, and media strategy.

• Supports the day-to-day execution of marketing and communications initiatives across departments, maintaining timelines and reporting progress to the Director.
• Contributes to marketing and communications strategy discussions and planning.
• Provides website update and graphic design support as needed for web and print communications.
• Coordinates with external agencies to collect visual assets, manage timelines, and ensure deliverables align with SIOR’s brand and goals.
• Occasional domestic travel may be required for SIOR conferences.

This job description may evolve to support departmental and/or organizational needs.

• Undergraduate degree in Communications, Marketing, Digital Media, or a related field, or an equivalent combination of education and relevant experience
• Minimum of two (2) years of experience in marketing and/or communications roles, including email marketing.
• Must have experience with email marketing platforms…