Vice President of Communications

Overview

The National Immigration Forum advocates for the value of immigrants and immigration to the nation. The Forum is a nonpartisan advocacy organization that builds trusted relationships with faith, law enforcement, national security, and business leaders to create a shared vision for immigration in America which values security, compassion, and economic prosperity for all. Leveraging policy, communications and programmatic expertise, the Forum advocates for balanced, responsible, and sustainable immigration laws and workforce development policies so all community members have the opportunities, skills, and status to reach their full potential and help America to thrive.

Visit our website um together.org for more information about the Forum.

Location: Hybrid with base location of Washington, D.C.

Reports to: Vice President & Chief of Public Affairs

Exempt or Non-Exempt: Exempt

Position Summary:

The Vice President of Communications serves on the Forum’s Leadership Team and leads the organization’s media relations, digital and strategic communications to support the Forum’s mission. The Vice President is responsible for creating, implementing, and overseeing an organization-wide communications strategy, including digital strategy, media relations, and developing and executing communication campaigns and messaging, all in order to grow, engage, and mobilize the Forum’s target audiences.

The Vice President also manages internal communications staff and consultants. The ideal candidate is an innovative, flexible, and skilled communicator with a curiosity for learning and passion for the Forum’s work, with demonstrated expertise in digital strategies.

Responsibilities:

Communications Strategy and Leadership

• Collaborate closely with the Chief of Public Affairs and the Forum Leadership Team to drive creation of unified messages and communications materials that advance the organization’s mission and strategies;
• align and coordinate digital and strategic communications planning and implementation across all Forum programs and constituencies; and
• regularly measure and evaluate communications to ensure our strategies are positively impacting the Forum’s target audiences while staying abreast of best practices in the rapidly changing digital landscape.

• Oversee all organization and constituencies email lists and audience management and all digital campaigns, infrastructure, and content creation.
• Stay current and educate Forum staff and consultants on emerging communication trends.
• Provide Principal support (op-eds, social media, interview preparation, etc.)

Digital Strategy and Content Creation

• Assess and oversee content guidelines across all programs.
• Oversee and implement Search Engine Optimization (SEO) and paid search strategy to gain exposure, drive traffic, and improve content.
• Establish metrics tied to communications goals, track and report results for communications outputs, and provide analysis and insights on those results, ensuring that ongoing and future efforts are optimized and contribute to overall strategies.
• Manage external vendors including graphic designers, web developers, customer relationship management (CRM) systems, advertising, and maintenance.
• Research and evaluate new digital platforms, trends, and opportunities to ensure the organization’s digital strategy remains current and impactful for the Forum’s target audiences.
• Collaborate across the organization to oversee the development and implementation of appropriately branded diverse, engaging, and informative content assets that effectively distill complex ideas and translate material across multiple distribution channels (e.g. social media, website, microsites).
• Must be reactive and lead digital communications campaigns that position the organization as a positive voice on immigration and maintain the Forum at the…