Senior Advertising Strategist; On Site - Washington, DC

Base pay range
: $69,000.00/yr - $72,000.00/yr

Rational 360 is hiring a Senior Advertising Strategist to help manage and execute the firm's digital advertising campaigns. The ideal candidate will have experience managing paid digital ads, be well-versed in online and social media communications, and ideally have experience in agency, political, or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.

• Collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns across platforms such as Facebook, Twitter, Instagram, Pinterest, Linked In, Care2, Locker dome, and other programmatic ad platforms.
• Help execute the digital strategy for client accounts including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.
• Support high-quality, personal service in strategic public affairs communications, reputation management, and interactive digital communications.

Rational 360 is a leading full-service strategic communications and digital agency, with offices nationwide. We craft work using data analysis to support organization-wide strategic objectives for our clients; from public relations and public affairs to crisis communications and new media strategy, we advance mission-critical goals with an integrated approach. Our bipartisan team has deep networks in Congress, the White House, and Fortune 500 boardrooms.

• 3+ years of hands-on advertising experience in online campaigns.
• Basic familiarity with the Facebook/Instagram Advertising Platform and Google Ads and their native measurement solutions.
• Basic familiarity with Linked In Advertising, Twitter Advertising, and other tier-two bid-based/performance media platforms.
• Experience reporting on paid/owned/earned social media campaigns.
• Experience executing ad campaigns with goals such as acquisition, fundraising, and persuasion.
• Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform's native measurement solutions.
• Superior communication skills and the ability to manage internal and external communications with professionalism.
• Extreme attention to detail and strong writing skills.
• Ability to set advertising goals for campaigns and drive toward them.
• Ability to work both independently and as part of a collaborative team.
• Proven ability to develop creative, strategic digital solutions to communications challenges; experience on a fast-paced team with multiple projects.

• Experience in public affairs/advocacy setting.
• Basic HTML knowledge.
• Bachelor's degree.

• Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms.
• Launch, manage, optimize, and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing.
• Report on performance and analyze data to derive results and actionable learnings.
• Represent your department in client meetings and conference calls.
• Participate in new business proposals and presentations.
• Keep up-to-date on industry trends and apply them to client initiatives.

• Competitive compensation including year-end bonuses and a 401(k) match for full-time employees. Rational 360 is part of an ESOP, providing long-term wealth-building retirement benefits.
• Medical, dental, and vision insurance for full-time employees.
• Paid time off, paid holidays, paid family leave, sick leave, and a flexible work schedule (office in Washington, DC, with some remote options).
• Professional development opportunities, weekly trainings, and a mentorship program.
• 3-month, 6-month, and annual performance reviews.

• Seniority level:
  Mid-Senior level
• Employment type:
  
  Full-time
• Job function:
  Advertising
• Industries:
  Technology, Information and Internet

Rational 360 is an Equal Employment Opportunity (EEO) employer.