Brand and Creative Strategist

Overview

Description
:
This role is contingent upon a contract award. While it is not an immediate opening, we are actively conducting interviews and extending offers in anticipation of the award.

At ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

The Brand/Creative Strategist develops and guides brand strategy, creative direction, and messaging across campaigns and channels to ensure alignment with organizational goals and audience needs. This role bridges creativity with strategy—translating insights into impactful storytelling and design solutions.

Job Location: Remote, however, strong preference for candidates who live in the Washington DC Metro Area. There will be occasional onsite meetings on the client site in Washington, DC.

What You Will Do

• Develop and implement brand and creative strategies that strengthen awareness, engagement, and consistency across programs.
• Conduct market, audience, and competitor research to identify positioning opportunities and creative insights.
• Collaborate with designers, writers, and digital teams to craft integrated campaigns and cohesive visual identities.
• Define brand voice, tone, and messaging frameworks that resonate with target audiences.
• Create and present creative briefs, campaign concepts, and brand guidelines.
• Partner with communications and marketing teams to align creative outputs with organizational objectives.
• Monitor brand performance and recommend adjustments based on data and feedback.

What You Will Bring With You

• Bachelor’s degree in marketing, communications, design, or a related field.
• 5+ years of experience in brand strategy, creative direction, or marketing communications.

What We Would Like You To Bring With You

• Strong understanding of storytelling, audience segmentation, and creative development.
• Experience collaborating with cross-functional teams and external vendors or agencies.
• Proficiency in brand management tools and creative software a plus (e.g., Adobe Creative Suite, Figma).

Professional Skills

• Highly effective analytical, problem-solving, and decision-making capabilities.
• Excellent communication and interpersonal skills to interface effectively at all levels of the business.

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world s toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.

We will consider for employment qualified applicants with arrest and conviction records.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email c and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy…